We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position Summary
As a Senior AEM Content Author, you will deliver high‑quality, compliant, and customer‑centric content experiences across Aetna Medicare public websites. You’ll be part of a cross‑functional Marketing Technology team responsible for building scalable, accessible digital experiences within Adobe Experience Manager (AEM).
In this role, you’ll bring strong problem solving, technical expertise, and a clear sense of ownership. You are expected to look beyond task execution - collaborating with team members, identifying issues early, speaking up with recommendations, improving processes, and ensuring that the right work gets done to deliver meaningful outcomes for customers and the business.
This role sits within the Aetna Marketing Technology and Digital Experiences group (Aetna MarTech).
Your job responsibilities will be to:- Author, manage, and optimize complex web content within Adobe Experience Manager to support acquisition and retention goals.
- Ensure content meets accessibility, SEO, brand, and regulatory standards in a highly regulated healthcare environment.
- Identify risks, gaps, and opportunities before they impact delivery.
- Troubleshoot content and rendering issues independently and partner with engineering when deeper technical support is needed.
- Partner closely with Product, UX, Engineering, Analytics, Legal, and Compliance throughout the full content development lifecycle.
- Work within an Agile team to plan, refine, and deliver content aligned to roadmap priorities.
- Identify opportunities to improve authoring workflows, governance, templates, and standards.
- Contribute to scalable processes that increase efficiency while maintaining accuracy and compliance.
- Provide guidance to junior authors and contractors, setting clear standards for quality and execution.
- Lead by example and advocate for strong content and experience decisions.
- Work in a fast-paced highly regulated environment governed by federal and state guidelines.
- A Leader – You take initiative, speak up when something doesn’t look right, and are comfortable owning outcomes in a matrixed environment.
- Analytical – You use data, requirements, and constraints to inform decisions and solve problems proactively.
- Tech‑Forward – You are comfortable working deeply in Adobe Experience Manager and understand how content decisions impact technical execution. You are also comfortable with how automation can be part of building efficient scalable processes.
- Collaborative – You communicate clearly and work effectively with diverse partners across business, design, and technology.
- Accountable – You follow through, deliver what needs to happen, and hold yourself to a high bar for quality.
- Process‑Minded – You look for ways to improve how work gets done, not just complete tasks.
- Passionate & Invested – You care deeply about the quality of the digital experience and bring energy and purpose to your work.
Required Qualifications
- 5+ years of experience in content authoring
- Expert Adobe Experience Manager (AEM) content management skills
Preferred Qualifications
- AEM content author certification
- Advanced Knowledge of responsive web design (web, mobile, tablet) best practice
- Advanced understanding of accessibility guidelines
- Experience working on agile team and leveraging tools, and work management tools such as JIRA
- Familiarity with agentic work management tools such as Copilot and/or Gradial
- Comfortable with Microsoft Excel
- Analytical and data-driven, with a track record of using qualitative and quantitative data to prioritize and drive decision-making
Education
Bachelor’s Degree, certification in Marketing Technology, Business, Communications, or equivalent experience
Pay Range
The typical pay range for this role is:
$82,940.00 - $199,144.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 5+ years of experience in content authoring
- Expert Adobe Experience Manager content management skills
- Bachelor's degree in Marketing Technology, Business, Communications, or equivalent experience
- AEM content author certification
- Advanced knowledge of responsive web design best practices across web, mobile, and tablet
- Advanced understanding of accessibility guidelines
- Experience working on Agile teams and using work management tools such as JIRA
- Familiarity with agentic work management tools such as Copilot or Gradial
- Comfort with Microsoft Excel
- Analytical and data-driven decision-making experience using qualitative and quantitative data
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
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Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.
CVS Health Insights
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
