AEM Content Author - Vice President

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Mumbai, Maharashtra, IND
In-Office
Fintech • Financial Services
The Role
Job Description

The AEM Content Author is responsible for creating, editing, publishing, and managing digital content within the Adobe Experience Manager (AEM) platform. This role ensures that content is accurate, up-to-date, and aligns with brand guidelines and digital strategy, ultimately contributing to a positive user experience. 
Responsibilities:

Content Management & Publishing 

  • Author, edit, and publish engaging and accurate digital content (text, images, video, documents, etc.) using AEM components and templates. 
  • Ensure all content adheres to established brand voice, style guides, legal requirements, and accessibility standards. 
  • Manage content workflows, including content creation, review, translation (if applicable), approval, and publication processes within AEM. 
  • Conduct regular content audits to ensure accuracy, relevance, and removal of outdated material. 
  • Collaborate with design, development, SEO, and marketing teams to ensure content is optimized for search engines, user experience, and overall digital performance. 
  • Utilize AEM's personalization features to deliver targeted content experiences to different user segments. 

AEM Platform Utilization 

  • Proficiently use AEM features such as Sites, Assets, Experience Fragments, Content Fragments, Workflows, and Launches. 
  • Understand and apply AEM component functionalities, page properties, and template structures effectively. 
  • Troubleshoot basic content display issues within AEM and coordinate with development teams for resolution of more complex problems. 
  • Maintain a strong understanding of AEM best practices for content authoring and management. 

Collaboration & Communication 

  • Work closely with marketing managers, product owners, UX designers, and developers to understand content requirements and deliver solutions. 
  • Participate in content strategy discussions, providing insights on content effectiveness and potential improvements within AEM. 
  • Provide training and support to other content contributors on AEM authoring processes and guidelines as needed.

Quality Assurance 

  • Perform thorough quality checks of content before publication, including proofreading, link validation, and cross-browser compatibility checks. 
  • Ensure content meets technical SEO requirements and performance standards. 
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

  • 10+ years of proven experience as a Content Author or similar role, with at least 3 years specifically working with Adobe Experience Manager (AEM).  ​
  • Demonstrable expertise in using Adobe Experience Manager (AEM) for content authoring and management. 
  • Familiarity with HTML, CSS, and basic understanding of web technologies. 
  • Experience with digital asset management (DAM) within AEM. 
  • Understanding of SEO principles and how they apply to content.
  • Experience with other Adobe Marketing Cloud products (e.g., Analytics, Target) is a plus.   
  • Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Education:

  • Bachelors/University degree or equivalent experience in Marketing, Communications, Journalism, Information Technology, or a related field. 

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Marketing Program Management

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.

Citi Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.

  • Healthcare Strength — Health coverage is presented as comprehensive, including free in-network preventive care, mental-health resources, and the Be Well Program. Materials also state new hires have access to health and insurance benefits from the outset.
  • Retirement Support — The retirement plan offers a $1-for-$1 match up to 6% of eligible pay. New employees are eligible for the plan, with automatic enrollment after 90 days if they do not enroll themselves.
  • Inclusive Benefits Coverage — Benefits highlight fertility treatment coverage, adoption/surrogacy reimbursement up to $30,000, and disability coverage. Coverage extends to spouses and domestic partners regardless of gender identity or sexuality, with gender-affirming care-related support noted.

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The Company
HQ: Kwun Tong, Kowloon
223,850 Employees

What We Do

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.

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