Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
At Roku, we like to say that there are no bystanders, and that is as true in the advertising team as it is in any other facet of the company. We work together to ensure our clients understand this new world of advertising, that they are making the best possible decisions to support their goals, and drive advertiser interest and engagement as the #1 streaming platform in Mexico.
About the role
Roku is looking for an experienced leader to develop Roku’s advertising business in Mexico. The Advertising Sales Lead will develop strategies to grow Roku’s advertising revenues as the Mexican market embraces the move to streaming and serve as the thought leader and industry-facing presence for our ad business. This role demands a visionary leader with a deep understanding of advertising trading, senior relationships with the buy-side and a passion for innovation as advertising models evolve.
The person in this role will have responsibility for the strategic direction of our advertising business, lead the commercial relationship with Roku’s advertising partners in Mexico and work with our strategic planning teams to scope the size of Roku’s future ad opportunity. This role requires a strategic mindset, a first-rate network within the buy-side community as well as exemplary communications skills. You will report to the Director of International Advertising Sales as part of Roku’s global advertising organization. Additionally, you will work with senior executives focused on Roku’s Mexican streaming household growth and content engagement plans.
Our environment is fast-paced, affording the opportunity to input into strategic decision-making in an ever-changing environment. An ideal candidate will need to demonstrate excellent problem-solving skills and the right mix of prioritization and communication skills. We are looking for people ready to lead by example, be selfless in your leadership across teams, collaborate with your peers, and partner effectively with colleagues and external partners.
What you will be doing
- Creating and implementing a robust advertising revenue strategy for Roku in Mexico.
- Identifying key market opportunities within ad-supported streaming and plans to capture Roku’s share of value.
- Developing Roku’s advertising revenue partnerships.
- Providing market insights and feedback to inform product development/prioritization and ad marketing strategy.
- Staying abreast of industry trends, market conditions, the regulatory environment and competitive landscape.
- Using data and analytics alongside client and partner feedback to drive decision-making and measure success.
We're excited if you have
- The ability to conduct business in multiple languages, specifically English and Portuguese. When submitting your application for this position, please upload an English version of your Resume
- Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent advanced degree preferred.
- A deep understanding of the advertising landscape, strong relationships with key industry players, and a proven track record of driving revenue growth.
- Exceptional communication and executive presence with the ability to influence, present concepts, recommendations, and analyses to senior partners, internally and externally, in a clear and actionable manner.
- The ability to utilize your network of senior-level relationships to facilitate decision-making and execution of strategic priorities.
- A bias for action in problem solving and proactively project manage numerous projects with competing timelines.
- Experience aligning and driving cross-functional teams.
- High degree of organization with excellent attention to detail.
- Comfort working independently in an ever-changing environment, at times with high levels of ambiguity.
- Passion for learning and relentless improvement.
#LI-SS1
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
