Advertising Sales Executive (Mid–Senior)

Posted 7 Days Ago
Be an Early Applicant
North Bethesda, MD, USA
In-Office
85K-115K Annually
Senior level
Financial Services
The Role
The Advertising Sales Executive drives advertising revenue, manages client relationships, closes media partnerships, and coordinates with marketing teams. This role targets high-value industries and requires solid sales experience and strategic program development.
Summary Generated by Built In

Sunwater Capital is seeking an Advertising Sales Executive to drive the commercial success of its portfolio.

Sunwater Capital operates a portfolio of data, media, and intelligence platforms serving policy, science, and regulated industries. Core businesses include:

  • Legis1 – data, analytics, and AI-driven news for the U.S. Congress and government affairs ecosystem
  • AllCiv – civic engagement, political data, and citizen-facing media platform launching in Q3 2026
  • AllSci – AI-native platform for exploring and publishing scientific knowledge
  • Levin Associates – leading provider of M&A intelligence for healthcare and long-term care

These platforms collectively reach high-value audiences across government, life sciences, healthcare, and professional services. AllCiv will target donors and voters across the political spectrum.

The Advertising Sales Executive is a quota-carrying, mid–senior level sales role responsible for building and scaling advertising revenue across Sunwater’s portfolio. The mandate is to originate, structure, and close integrated media partnerships spanning multiple platforms and audience segments.

The role requires a full-cycle seller with strong prospecting discipline, experience selling into complex B2B environments, and the ability to translate client objectives into multi-channel, measurable media programs (digital, content, events, and data-driven offerings).

Key Responsibilities

    Revenue Generation & Pipeline Ownership
    • Source, qualify, and close net-new advertising and sponsorship revenue across all portfolio platforms
    • Build and manage a multi-quarter pipeline with clear stage definitions, forecasting rigor, and conversion discipline
    • Consistently meet or exceed individual revenue targets
    •  
      Solution Development
      • Design integrated media programs aligned to client KPIs (awareness, lead generation, policy influence, market positioning)
      • Develop pricing, inventory allocation, and performance expectations
      •  
        Client & Agency Engagement
        • Sell directly to senior stakeholders (CMOs, Heads of Public Affairs, Government Relations, Brand, Growth)
        • Engage with media agencies and buying groups where relevant
        • Lead all commercial negotiations, contract structuring, and deal closure
        •  
          Execution Alignment
          • Coordinate with internal marketing, product, and editorial teams to ensure campaign delivery
          • Maintain accountability for client outcomes and reporting integrity
          • Drive renewals, upsells, and cross-sells across the portfolio
          •  
            Market Development
            • Identify high-value verticals (e.g., government affairs, healthcare, life sciences, advocacy organizations, professional services)
            • Help with initial launch of AllCiv platform and targeting of user base and advertisers
            • Represent the portfolio at industry events, conferences, and client meetings
            • Provide feedback on product, packaging, and go-to-market strategy

Required Experience & Qualifications

    Sales Profile
    • 5–10+ years of direct advertising sales experience (B2B focus preferred)
    • Demonstrated success in closing complex, multi-channel media deals
    • Track record of quota attainment and revenue growth
    • Domain Exposure | Experience selling into one or more of the following:
      • Government affairs / public policy ecosystem
      • Pharmaceutical, healthcare, life sciences, or regulated industries
      • Financial services
      • Capabilities
        • Strong prospecting and pipeline generation discipline (“hunter” profile)
        • Ability to construct and sell strategic media programs, not just placements
        • Advanced negotiation and deal structuring skills
        • Experience with:
          • Sponsored content
          • Email/newsletter advertising
          • Relationships
          • Existing network across advertisers, agencies, or industry stakeholders is strongly preferred
          • Tools & Execution
            • Proficiency with CRM systems (e.g., Salesforce) and sales reporting
            • Ability to manage forecasting, pipeline hygiene, and sales analytics
            • Strong written and verbal communication; capable of producing executive-level proposals
            • Logistics
              • Ability to work on-site in North Bethesda, MD
              • Willingness to travel periodically for client meetings and industry events

How to Apply Please submit your resume and a cover letter detailing your relevant advertising sales experience, successful campaigns, and a brief description of your approach to developing a strategic media program for a B2B audience.

#SWC

Skills Required

  • 5-10+ years of direct advertising sales experience
  • Demonstrated success in closing complex multi-channel media deals
  • Strong prospecting and pipeline generation discipline
  • Experience with CRM systems (e.g., Salesforce)
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The Company
HQ: North Bethesda, Maryland
18 Employees
Year Founded: 2017

What We Do

Sunwater Capital invests in real estate, proptech, healthcare, and information. Real estate Sunwater invests across most real estate asset classes, including existing properties, value-added assets, ground-up development projects, and complementary asset managers. Information Sunwater invests in businesses that commercialize data and analytics in diverse industries. Healthcare Sunwater invests in healthcare technology and services businesses that are driving superior outcomes through new business models, data, and connectivity. Construction and property technology Sunwater invests in innovative technology and materials businesses that enable faster, more efficient, and more flexible creation, maintenance, and management of built space.

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