At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive.
We are seeking a Advertising Planner-Integrated Marketing who is a strategic, collaborative, and detail-oriented Advertising Planner to lead the execution of integrated advertising campaigns across key paid channels. This role is responsible for translating media plans into clear, execution-ready creative and content requirements, ensuring advertising strategy and planning supports seasonal priorities.
The Advertising Planner will collaborate closely with the Go-To-Market Exposure Planning Lead, Investment and Media teams, Creative partners, and channel stakeholders to ensure assets are aligned, sequenced appropriately, and delivered on time. The ideal candidate will have a strong understanding of advertising formats, integrated marketing planning, and cross-functional coordination, with the ability to move seamlessly between strategy, planning, and execution.
We welcome the opportunity for this role to be hybrid based at the corporate headquarters in Freeport, Maine.
Responsibilities
Media to Creative Translation: Interpret multi-channel media plans and translate them into detailed creative and asset requirements, including format specifications, volume, and timing.
Advertising Execution Planning: Develop advertising plans that align with broader corporate communications strategy, ensuring assets and messaging support campaign sequencing and amplification priorities.
Creative Strategy & Collaboration: Partner with Creative, Project Management, and Production teams to brief advertising projects, clarify deliverables, provide strategic feedback, and ensure asset readiness for launch.
Cross-Functional Alignment: Work closely with Investment, Analytics, and Channel teams to ensure advertising plans reflect budget parameters, platform needs, and performance expectations.
Campaign Readiness: Monitor asset delivery and readiness timelines, flag risks early, and oversee trafficking of deliverables to appropriate partners.
Optimization: Continuously seek out new ways to maximize the impact of advertising plans, working creatively with internal and external partners and incorporating performance insights into future planning cycles.
Qualifications
3-5 years of experience in advertising planning, media strategy, or integrated marketing.
Strong understanding of digital advertising formats and paid media ecosystems.
Experience working cross-functionally with Creative, Media, and Marketing teams.
Ability to translate strategic objectives into detailed execution plans.
Strong organizational, analytical, and communication skills.
Bachelor’s degree in Marketing, Communications, or a related field.
If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan.
If your experience looks a little different from what we've identified and you think you'd be great at this role, we'd love to learn more about you! At L.L.Bean, we believe the outdoors brings out the best in all of us. We strive to reflect this every day in our commitments to employees and partners and in our efforts to promote belonging.
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What We Do
Welcome to the outside. The official LinkedIn for L.L.Bean. #BeanOutsider L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built – a focus on the customer, continuous product improvement and innovation, respect for people, and preservation of the natural environment. The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year. L.L.Bean can be found worldwide on http://www.llbean.com/ and in over 160 countries via the catalog and website. http://www.llbeancareers.com http://www.llbeanbusiness.com While exploring job opportunities, we recommend you use caution to prevent against internet, email and telephone scams which have become increasingly prevalent. Some of these scams seek to entice victims to pay money or divulge sensitive personal information via fake interviews, employment applications or even offer letters. Please keep the following in mind if you are seeking employment with L.L.Bean: • An L.L.Bean employee will not solicit candidates through a non-L.L.Bean email address or phone number (such as Yahoo, Hotmail or Gmail). • Positions posted on external sites (such as LinkedIn or Indeed) should also appear on llbeancareers.com, if legitimate. • L.L.Bean will never ask for personal information early in the interview process (such as your social security number, national insurance number, date of birth, bank account information, or other sensitive personal information). This information is only required after L.L.Bean offers you a job and you accept the position. [email protected] • Bank information will not be collected prior to the first day of employment.
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