About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Why be an Advertising Partnerships Manager at THG Beauty?
The Advertising Partnerships Manager is responsible for driving incremental retail media revenue from non-endemic brand partners (brands that do not retail products on-site) by translating our first-party audience, insight and media capabilities into compelling, scalable advertising solutions.
This role is commercial and consultative, owning end-to-end relationships with non-endemic partners across sectors such as FMCG, lifestyle, services, tech, travel and finance. Success will be driven through the creation of full-funnel, insight-led media strategies activated across onsite, offsite and owned channels, aligned to brand objectives such as awareness, consideration, and brand lift rather than direct product sales.
The role sits within the Retail Media team and works closely with Digital Activation, Data & Insight & Brand Marketing to build a credible, repeatable non-endemic proposition.
As Advertising Partnerships Manager, you’ll:
Strategy & Revenue Growth
- Own and grow a portfolio of non-endemic advertisers, accountable for revenue delivery against agreed retail media targets.
- Translate advertiser objectives (awareness, reach, consideration, brand uplift) into audience-led retail media strategies using first-party data and insight.
- Identify and unlock new non-endemic categories and verticals, building commercially viable use cases for retail media beyond trade investment.
- Develop scalable non-endemic packages (e.g. tentpole moments, seasonal opportunities, audience sponsorships) that can be repeated across partners.
Client & Agency Partnership
- Act as a trusted senior partner to brand and agency stakeholders, leading planning conversations and presenting clear value narratives for retail media.
- Own briefing, planning and recommendation of multi-channel media plans, working collaboratively with agencies where relevant.
- Lead commercial negotiations, pricing discussions and contract alignment in partnership with Sales and Finance.
Media Planning & Activation
- Shape full-funnel media plans across onsite placements, offsite paid media, CRM, content and sponsorships, aligned to advertiser KPIs.
- Work closely with Digital Activation and Campaign teams to ensure accurate briefing, delivery and optimisation of campaigns.
- Ensure campaigns are delivered to agreed timelines, budgets and performance benchmarks.
Performance, Insight & Storytelling
- Own performance narratives for non-endemic campaigns, using insight to demonstrate value beyond conversion (e.g. reach, frequency, engagement, brand metrics
- Deliver clear, commercially relevant post-campaign reporting and recommendations to drive repeat investment.
- Feed learnings back into proposition development, pricing and go-to-market strategy.
Cross-Functional Collaboration
- Partner closely with Data & Insight teams to evolve non-endemic audience products and measurement frameworks.
- Collaborate with Brand, Content and Marketing teams to align non-endemic activity with key tentpole moments and campaigns.
- Support internal education on non-endemic retail media, helping scale understanding and confidence across the wider business.
- Experience in a commercial, media, partnerships or brand-facing role where you’ve built solutions around audiences, content or data
- A strong understanding of how brands build awareness and connection, not just drive immediate sales
- Commercial confidence, with experience owning targets, shaping opportunities and driving revenue
- The ability to turn insight into clear, compelling stories that resonate internally and externally
- Strong stakeholder management skills, with the ability to collaborate across multiple teams in a fast-paced environment
- A proactive, curious mindset; you’re always looking for new ideas, new angles and better ways of doing things
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Skills Required
- Experience in a commercial, media, partnerships or brand-facing role building solutions around audiences, content or data
- Strong understanding of brand awareness and connection-building (not just driving immediate sales)
- Commercial confidence with experience owning targets, shaping opportunities and driving revenue
- Ability to turn insight into clear, compelling stories for internal and external stakeholders
- Strong stakeholder management skills and ability to collaborate across multiple teams in a fast-paced environment
- Proactive, curious mindset with a drive to find new ideas and better ways of doing things
What We Do
THG (www.thg.com) is a vertically integrated, digital-first consumer brands group, retailing its own brands predominantly in beauty and nutrition, plus third-party brands, via its proprietary, end-to-end, e-commerce technology, infrastructure and brand-building platform (THG Ingenuity) to an online and global customer base.
