Advertising Operations Manager

Advertising Operations Manager – Denver, CO or New York, NY

Are you ready to lead a new initiative to establish advertising operations within a global financial services company? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as an Advertising Operations Manager.

Western Union powers your pursuit.

In this role, you will be responsible for managing technical and operational aspects of advertising campaigns across digital and retail channels, including overseeing setup, execution, and optimization of ad campaigns. It requires close cross-functional collaboration to ensure seamless campaign execution and delivery.

Role Responsibilities

• Grow owned and operated channel capacity and fill rate while developing high-yield, high-quality onsite placements, and offsite extension channel.
• Leverage historical data and research trends to prepare high fidelity inventory availability forecasts for onsite video and display campaigns.
• Track inventory contextually and how inventory can be adapted to fit shifting demand.
• Work closely with cross-functional teams to be able to understand complex inventory, reporting, and workflow needs.
• Deliver cross channel media campaigns across platforms and partners
• Help grow the team
• Stay up to date with the latest ad technology trends and advancements, and actively manage ad tech vendors and partners to ensure smooth campaign execution.

Role Requirements

• 5+ years of direct experience in an advertising operations role.
• Bachelor’s degree or equivalent experience in business, marketing, or a related field.
• Experience driving incremental revenue by using 1st party data to target 3rd party inventory.
• In-depth knowledge of digital advertising channels including programmatic platforms.
• Expert consumer of analytical tools and statistical models, with ability to translate into business and go-to-market strategies.
• High proficiency with GAM/DFP, SSPs (e.g., Google Ad, Index Exchange), Excel, SQL, and data-visualization and reporting platforms as well as SFDC.
• Working knowledge of DSPs (e.g., DV360, TTD).
• Knowledge or experience with Digital Out-of-Home channels (DOOH) is a plus.
• Experience with program management and leading day-to-day operations of a media business.

We make financial services accessible to humans everywhere. Join us for what’s next.
Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/  
Salary
The annual base salary range is $93,750 – $156,250 per year. This role is also eligible to receive short-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.

Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your United States – Specific Benefits Include

• Family First Program
• Time off
• Medical, Dental and Life Insurance
• Student Loan Repayment Program
• Tuition Assistance Program
• Parental Leave

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.  

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week. 

For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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Estimated Job Posting End Date:

12-18-2024

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.