Advertising Director - Hamilton Spectator

About Us: We are a premier media brand with a legacy of delivering impactful content and effective advertising solutions. Our commitment to excellence and creativity sets us apart in the industry. As we continue to grow as  a digital media company, we’re looking for a skilled sales professional to help us expand our reach and impact.

Our Commitment To Diversity: We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that what makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

Are you a dynamic and results-oriented sales leader with a passion for news and a proven track record in B2B advertising? Our leading news website and daily newspaper in Hamilton, Ontario, is seeking a Director of Advertising to lead our talented sales team and drive revenue growth.

As the Director of Advertising, you will be responsible for managing a team of seven sales professionals, developing and executing strategic sales initiatives, and fostering strong client relationships. This is a critical leadership role that requires a blend of strategic thinking, hands-on sales experience, and exceptional team management skills.

Responsibilities:

• Team Leadership & Development: Lead, mentor, and motivate a team of seven advertising sales representatives to achieve and exceed sales targets. Conduct regular coaching sessions, performance reviews, and provide ongoing training to enhance skills and product knowledge.

• Sales Strategy & Execution: Develop and implement comprehensive sales strategies to drive revenue across our digital and print platforms. Identify new business opportunities, cultivate key accounts, and expand market share within the Hamilton business community.

• Revenue Growth: Accountable for achieving individual and team sales targets. Monitor sales performance, analyze market trends, and adjust strategies as needed to maximize revenue.

• Client Relationship Management: Foster strong, long-lasting relationships with key clients and advertising agencies. Understand client needs and provide tailored advertising solutions that deliver measurable results.

• Market Analysis: Stay informed about industry trends, competitive landscape, and local market dynamics to identify opportunities and challenges.

• Collaboration: Work closely with editorial, marketing, and operations teams to ensure seamless campaign execution and client satisfaction.

• Reporting & Forecasting: Provide accurate sales forecasts, reports, and analysis to senior leadership.

• Bachelor's degree in Business, Marketing, or a related field (or equivalent work experience).
• Minimum of 5-7 years of progressive experience in B2B sales, with at least 3 years in a leadership or management role, preferably within the media or advertising industry.
• Demonstrated success in achieving and exceeding sales targets.
• Strong understanding of both digital and print advertising solutions, including display, native content, sponsored content, and programmatic advertising.
• Proven ability to motivate, coach, and develop a high-performing sales team.
• Exceptional communication, presentation, negotiation, and interpersonal skills.
• Strategic thinker with the ability to identify and capitalize on market opportunities.
• Familiarity with the Hamilton business community is a significant asset.

Why Join Us?

This is an exciting opportunity to join a respected media organization at the heart of the Hamilton community. You'll have the chance to make a significant impact, lead a talented team, and contribute to the continued success of our news platforms. We offer a competitive salary, commission structure, and benefits package, along with a collaborative and dynamic work environment.

If you are a results-driven leader with a passion for sales and a commitment to local journalism, we encourage you to apply

Torstar Group of Companies is committed to providing an inclusive and barrier free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling your interview of your requirements.