Advertising Data Analyst

Posted Yesterday
New York, NY, USA
In-Office
75K-95K Annually
Junior
Digital Media • News + Entertainment
The Role
Support measurement, reporting, and analytics for digital advertising campaigns. Build Power BI dashboards, run attribution and performance analyses, manage data pipelines, deliver insights to sales/product, ensure reporting accuracy, and support AI-driven optimization and campaign pacing.
Summary Generated by Built In

Hearst Television is seeking a Advertising Data Analyst. The Advertising Data Analyst will support all measurement, reporting, and analytics functions tied to Hearst Television’s digital advertising campaigns. This role is responsible for producing dashboards, translating performance data into actionable insights, and supporting the strategic execution of the advertising roadmap. Reporting directly to the Vice President, Advanced Advertising, this person will assist in attribution, data integration, client insights, and internal platform performance delivery.

This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location. 

Responsibilities

  • Develop regular performance dashboards and campaign reports using Power BI
  • Support attribution and performance analysis across digital advertising channels
  • Deliver insights that inform sales, product, and platform performance
  • Assist in the management of data pipelines across CRM, OMS, and DSPs
  • Execute insights-driven action plans under direction of VP, Advanced Advertising
  • Ensure reporting accuracy, consistency, and timely delivery to internal stakeholders
  • Support activation of AI-driven optimization and campaign pacing strategies
  • Monitor and document KPI trends across active campaigns and platform usage

Qualifications

  • Bachelor’s degree in Business, Marketing Analytics, Statistics, or related field
  • 2+ years in digital marketing, advertising operations, or campaign analytics
  • Experience with Power BI, Excel, and basic data visualization tools
  • Familiarity with advertising KPIs such as CTR, ROAS, CPV, and conversion tracking
  • Strong communication and organizational skills
  • Proactive problem-solver and collaborator across teams

Values in Action 

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services 
  • Additional benefits to meet your and your family's needs 

The estimated based salary range for this role is between $75,000 and $95,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Skills Required

  • Bachelor's degree in Business, Marketing Analytics, Statistics, or related field
  • 2+ years in digital marketing, advertising operations, or campaign analytics
  • Experience with Power BI, Excel, and basic data visualization tools
  • Familiarity with advertising KPIs such as CTR, ROAS, CPV, and conversion tracking
  • Strong communication and organizational skills
  • Proactive problem-solver and collaborator across teams

Hearst Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.

  • Healthcare Strength Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
  • Retirement Support Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
  • Leave & Time Off Breadth Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.

Hearst Insights

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The Company
HQ: New York, NY
3,010 Employees
Year Founded: 1887

What We Do

Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.

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