Advertising and Brand Specialist III

Job Summary:

The Brand & Advertising Specialist III is responsible for developing and implementing comprehensive marketing strategies designed to enhance and elevate brand visibility, drive consumer engagement and increase enrollment across a portfolio of brands and health plan products. This position leads the implementation of multi-channel advertising campaigns, collaborates with cross-functional teams, and ensures brand consistency and regulatory compliance across all marketing initiatives for both existing and new health plan products.

Essential Functions:

• Develop and implement advertising campaigns that align with strategic enterprise, product and market goals, utilizing consumer research and market dynamics to engage target audiences effectively.
• Identify and lead creative initiatives to enhance member acquisition and increase brand awareness, ensuring alignment with organizational strategies and priorities.
• Create and manage compelling and accurate content for product acquisition website pages on the applicable website, ensuring compliance and alignment with brand messaging.
• Collaborate with internal stakeholders and external agencies to support and oversee the development of large-scale media, digital, and print advertising campaigns, serving as the primary contact for obtaining key internal and external approvals.
• Manage specific projects as directed by leadership, ensuring alignment with overall enterprise goals and marketing objectives
• Develop and maintain a comprehensive portfolio of printed sales and broker collateral across multiple markets and products, including content development, regulatory adherence management, design oversight, production, and distribution.
• Utilize analytical skills to track campaign performance, assess KPIs and provided campaign reporting.
• Adjust overall marketing strategies, in partnership with market and leadership, as needed to drive measurable success in alignment with business objectives and sales goals, ensuring continuous improvement and optimization of marketing efforts
• Identify gaps and develop new processes and procedures to ensure accuracy, meet deadlines and achieve membership goals, while creating and implementing process improvement initiatives.
• Implement and integrate pre-member and broker marketing materials for new markets and acquisitions, ensuring that all content aligns with brand standards and effectively communicates product offerings to prospective members. Ensure a seamless rollout and consistent messaging across all channels, while ensuring that all materials meet applicable state and federal guidelines
• Responsible for executing the action plan and coordinating timely responses to product specific Regulatory Distribution Management (RDM) inquiries, thereby maintaining compliance and supporting organizational objectives.
• Ensure timely project management and completion of deliverables by coordinating resources, tracking progress, and facilitating communication among team members, while adapting to changing priorities and maintaining a focus on quality outcomes
• Partner with National Broker Account Managers to continuously improve processes and strategies, enhancing the effectiveness of broker communications and support. Ensure that all materials are delivered in a timely and accurate manner.
• Collaborate with internal teams and community partners to identify and leverage sponsorship opportunities that align with organizational goals and foster positive community relationships
• Provide guidance to Supporting Specialists by leveraging effective delegation tactics to ensure accuracy and quality within project management and the development of materials.
• Foster a collaborative environment that encourages professional growth, while monitoring project progress and implementing best practices to achieve organizational standards
• Provide training and guidance on department processes and procedures to new team members
• Perform any other job duties as assigned.

Education and Experience:

• Bachelor’s degree or equivalent in Marketing, Public Relations, Journalism, Communications, or related field or equivalent work experience is required
• 5-7 years of experience in marketing/communications; healthcare marketing experience is preferred
• 3 years of professional writing experience preferred

Competencies, Knowledge and Skills:

• Ability to multi-task, prioritize and manage numerous projects in a highly regulated, fast-paced environment
• Intermediate to advanced proficiency in  Microsoft Office including Word, Excel and PowerPoint
• Experience using visual software including PowerPoint
• Strong project management and process skills
• Excellent critical thinking and problem solving skills with strong attention to detail
• Exceptional oral, written and interpersonal communication skills
• Develop subject matter expertise in the state, federal and internal regulations that govern insurance advertising activities across multiple products and markets
• Working knowledge of WordPress CMS, CRM, UX / UI, web design, SEO, SEM preferred but not required
• Ability to work independently and with diverse teams in a matrix environment
• Team and customer oriented
• Ability to work within tight timeframes and meet strict deadlines
• Ability to drive multiple projects simultaneously

Licensure and Certification:

• None

Working Conditions:

• General office environment; may be required to sit or stand for extended periods of time

Compensation Range:

CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.

Compensation Type (hourly/salary):

Organization Level Competencies

• Fostering a Collaborative Workplace Culture

• Cultivate Partnerships

• Develop Self and Others

• Drive Execution

• Influence Others

• Pursue Personal Excellence

• Understand the Business