Advantix: Growth Operations & Revenue Technology Director

Summary:

The Growth Operations and Revenue Technology Director leads operational execution, systems governance, automation, measurement, and scalable processes for Advantix’s Sales and Marketing Operations. Reporting to the VP of Connectivity Experience & Sales Operations, this role connects Marketing, Sales, Channel, Product, Operations, RevOps, and Business Systems to turn approved go-to-market, partner, OEM, campaign, and enablement strategies into repeatable execution. The Director ensures systems, data, workflows, content deployment, partner programs, and reporting operate as an integrated revenue execution engine, while strategic ownership remains with the appropriate functional leaders.

Essential Job Duties:

Sales and Marketing Operations & Technology

• Govern and optimize the sales and marketing technology ecosystem, including platforms, processes, data, automation, campaigns, partner engagement systems, and reporting.
• Operationalize approved company, marketing, channel, sales enablement, partner, OEM, event, campaign, demand generation, and technology priorities.
• Evaluate platform capabilities, budget allocation, partner participation, OEM contributions, system adoption, process efficiency, and measurable return on investment.
• Align lead generation, lead routing, campaign execution, opportunity management, partner attribution, and revenue reporting across Marketing, Sales, RevOps, and Business Systems.
• Serve as the business owner for marketing system requirements, enhancements, integrations, and optimization initiatives.
• Establish scalable processes, workflows, and automation that improve effectiveness and reduce manual administrative effort.
• Govern approved brand messaging, campaign content, partner collateral, presentations, enablement materials, digital assets, and partner communications, while Marketing and Sales Enablement retain ownership of strategy and direction.

Marketing Automation, Campaign Operations & Content Execution

• Own the campaign operations framework, marketing automation execution, platform requirements, and content deployment model for partner, OEM, event, digital, ABM, and customer lifecycle programs.
• Develop and maintain automation programs for lead nurturing, partner and OEM engagement, events, webinars, ABM, customer communications, and lifecycle marketing.
• Implement governance standards for campaign creation, segmentation, data synchronization, automation workflows, reporting structures, and compliance requirements.
• Create repeatable campaign frameworks, approved messaging templates, deployment processes, and reusable operational assets.
• Partner with Marketing, Sales Enablement, Product, and subject matter experts to deploy approved content and present complex connectivity offerings consistently.
• Continuously improve automation effectiveness through testing, optimization, performance analysis, and reporting feedback loops.

Salesforce, Data Governance, Attribution & Reporting

• Sales and marketing-related CRM processes, data hygiene, campaign architecture, attribution, revenue reporting, and reporting governance.
• Partner with Salesforce administrators, RevOps, Sales, Marketing, and Business Systems to improve campaign architecture, lead source governance, opportunity influence tracking, partner attribution, and reporting consistency.
• Establish company-wide standards for lead management, campaign hierarchy, data governance, opportunity influence, marketing and partner attribution, pipeline reporting, and lead source governance.
• Ensure Salesforce and marketing automation platforms provide accurate visibility into marketing-sourced and marketing-influenced pipeline, partner-sourced revenue, OEM-generated opportunities, campaign ROI, and revenue contribution.
• Drive continuous improvement of data quality and reporting integrity and create scalable, self-service reporting that improves visibility and accountability.

OEM & Partner Programs and Growth Enablement

• Operationalize OEM and partner marketing programs, engagement initiatives, and growth enablement frameworks that support approved joint go-to-market execution and measurable revenue generation.
• Lead cross-functional alignment among OEM, Channel, Product, Operations, RevOps, Business Systems, Marketing, Sales, and Sales Enablement to coordinate execution, identify gaps, and maintain scalable processes.
• Translate approved partner, channel, OEM, and go-to-market strategies into operational programs, campaign plans, partner communications, and enablement distribution processes.
• Coordinate OEM participation and financial contributions for approved events, campaigns, sponsorships, and co-marketing initiatives, including planning, campaign setup, lead capture, follow-up, attribution, and ROI measurement.
• Publish, distribute, maintain, track adoption, and measure approved enablement resources, including campaigns-in-a-box, playbooks, onboarding programs, nurture campaigns, competitive guides, messaging guides, templates, presentations, and digital assets.
• Govern partner portal implementation and operations, including structure, workflows, asset libraries, campaign resources, training organization, partner communications, utilization tracking, and deal registration when strategically justified. Content and strategy remain owned by the appropriate functional leaders.
• Ensure partner systems and resources remain simple, scalable, maintainable, and aligned with channel growth priorities.

Analytics, Insights & Revenue Performance

• Own analytics, insights, and revenue performance measurement across sales and marketing operations, partner and OEM programs, demand generation, campaigns, attribution, events, partner portal activity, and revenue reporting.
• Develop executive dashboards showing pipeline creation, conversion rates, campaign effectiveness, partner engagement, marketing ROI, attribution, OEM contribution, event performance, customer acquisition, revenue contribution, and partner portal utilization.
• Establish reporting cadence and deliver consistent insights, performance trends, and actionable recommendations tied to growth priorities.
• Other duties as assigned.

Reporting Relationships:

• Reports to: VP of Connectivity Experience & Sales Operations.
• Key interfaces: Marketing, Sales, Channel Leadership, OEMs, Product, Operations, RevOps, Business Systems, Salesforce administrators, Sales Enablement, and internal subject matter experts.
• Direct reports and dotted-line reporting relationships: To be determined.

Requirements:

• 8–10+ years of experience in B2B sales operations, marketing operations, channel marketing, partner marketing, demand generation, or revenue marketing roles.
• Strong experience developing sales and marketing operations strategies, technology roadmaps, governance standards, platform optimization plans, and scalable revenue growth processes.
• Hands-on experience with marketing automation platforms, campaign operations, segmentation, nurture programs, event follow-up, ABM, customer lifecycle communications, and content execution.
• Deep understanding of Salesforce campaign management, CRM data hygiene, lead source governance, attribution models, opportunity influence tracking, pipeline reporting, and revenue reporting best practices.
• Proven success managing OEM, MDF, co-marketing, partner marketing, and indirect channel programs across distributors, VARs, agents, strategic partners, or other partner ecosystems.
• Strong analytical skills with experience building executive dashboards, measuring campaign performance, analyzing partner and OEM engagement, evaluating attribution, and connecting activity to pipeline and revenue outcomes.
• Excellent cross-functional leadership and project management skills, with the ability to align Sales, Marketing, Channel, OEM, Product, Operations, RevOps, and Business Systems around shared priorities and execution plans.

Preferred:

• Experience operationalizing partner engagement strategies, growth enablement priorities, go-to-market plans, sales enablement resources, partner communications, and joint campaign execution in partnership with functional leaders.
• Ability to translate approved messaging and complex connectivity, technology, and channel offerings into repeatable templates, campaign assets, partner-facing materials, and scalable deployment processes in partnership with Marketing and Sales Enablement.
• Experience supporting partner portal systems, asset libraries, partner communications, utilization tracking, and deal registration capabilities.
• Experience measuring OEM contributions, partner engagement, event and sponsorship performance, attribution performance, and revenue contribution.

Measures of Success:

• Improved alignment among Sales, Marketing, RevOps, and Business Systems across lead generation, lead routing, campaigns, opportunities, attribution, and revenue reporting.
• Increased adoption and optimization of marketing technology platforms, with reduced manual administrative effort and improved governance, utilization, efficiency, and ROI visibility.
• Faster, more consistent campaign and content deployment through repeatable frameworks, automation, reusable assets, and governance standards.
• Improved Salesforce architecture, data hygiene, reporting integrity, lead source governance, attribution, self-service reporting, and confidence in performance data.
• Increased OEM participation and contribution, stronger partner engagement, and growth in partner-generated, partner-sourced, and partner-influenced opportunities.
• Clear executive visibility into pipeline, conversion, campaign effectiveness, partner and OEM engagement, marketing ROI, attribution, events, customer acquisition, and revenue contribution.

Physical Requirements:

• Ability to sit at a computer terminal for long periods of time.
• Ability to be physically in attendance at a workstation at the designated company office location during normal business hours designated for this position.
• Ability to travel 5%–10% of the time.

Compensation:

Base Range : $108,000-$140,000 and total compensation range: $120,000-$154,000

Actual annual salary offered to a candidate will be based on a number of variables including work experience, education and skills/ achievements, and will be mutually agreed upon at the time of offer. 

For non-sales roles and sales roles with a variable component, total compensation reflects both a base salary and variable targets.

While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, and a 401(k) plan with matching provision.  Outside of CA, ScanSource grants 128 hours of paid time off (PTO) each calendar year (prorated for date of hire).   In the state of CA, employees accrue a set number of hours each pay period equaling the same 128 hours of PTO.  ScanSource also celebrates 10 paid company holidays.

ScanSource, Inc. is an Equal Opportunity Employer

EOE/M/F