- Launch, manage, and optimise paid ad campaigns on Facebook Ads, Google Ads, TikTok Ads, and LINE Official Account. With proven experience managing high-scale advertising campaigns with monthly budgets exceeding 2 million baht.
- Implement accurate tracking using tools like Google Analytics 4 (GA4), UTM parameters, and conversion events.
- Proficient in conducting systematic A/B testing to identify the most effective ad creatives, audience targeting strategies, and landing pages.
- Monitor campaign performance and use insights to improve targeting, creative, and bidding strategies.
- Build and maintain detailed performance reports in Google Sheets or Excel, using functions, formulas, and data visualisation (Power BI or Tableau).
- Work with cross-functional teams to ensure alignment across ads, landing pages, and CRM integrations.
- Assist with landing page optimisation and automation flows using tools like WordPress and Zapier.
- Support CRM activities, especially with Zoho, to help streamline lead management and follow-ups.
- Stay current with ad platform updates, trends, and best practices to ensure competitive performance.
Skills Required
- Experience managing high-scale advertising campaigns
- Proficient in Google Analytics 4
- Skilled in A/B testing
- Ability to create detailed performance reports
- Experience with CRM activities, especially in Zoho
- Familiarity with landing page optimization tools
What We Do
LingoAce brings language learning to life, combining our expertise of authentic teaching with new-grade technology to deliver the most engaging and effective online classes for the young modern learner. We understand the challenges of learning a new language in a non-immersive environment with traditional passive language-teaching. That’s why we set out to transform the way modern young learners are engaged, with the goal of making language learning fun and fulfilling. With a team more than 1,300 strong, and over 4,000 certified teachers currently in our company, we offer a variety of globally-accredited Chinese syllabus, catering to the diverse proficiencies and cultural backgrounds of learners from over 100 countries. We have also recently closed our Series B and C funding rounds, with a total of $180 million raised to date. Some of our great partners and backers include: Sequoia Capital India, Owl Ventures, Tiger Global, Shunwei Capital, SWC Global & Decent Capital.
