Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About the role.
Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.
We are seeking a passionate, curious and collaborative Ads Product Marketing Manager to join our growing Market Activation team.
Key Responsibilities
Lead the regional go-to-market efforts across new ad product solutions & enhance existing offerings in close partnership with cross-functional stakeholders (ad product, research, sales, UX, measurement, policy, etc)
Be a trusted partner to both the product and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development
Define the strategic requirements for Product to influence product development that are grounded in an understanding of the competitive landscape, market trends, agency/brand client needs, use cases, and research
Identify and execute marketing needs to support ad products in the market (e.g., materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way
Work across teams to align on and roll out ad solutions in tentpole events (eg, CES, Upfront, Cannes)
Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent ads narrative.
Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in the market.
What We’re Looking For
8+ years experience across Digital Advertising & Sales, Product Marketing, and Product Go-to-Market.
Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches
Programmatic and Ad Tech expertise
Excellent communication and storytelling skills, with comfort in understanding research data
Ability to collaborate in an environment that values team culture and inclusiveness.
Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing
Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.
High-level understanding of product growth and developing strategic roadmaps
Demonstrated ability to create detailed and actionable Product Briefs
A strong attention to detail and eye towards using the 80/20 rule to address problems.
Knowledge of the ad-supported streaming space and and ad tech ecosystem
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
Skills Required
- 8+ years of experience across digital advertising and sales, product marketing, and product go-to-market
- Experience partnering cross-functionally on product strategy, product positioning, narratives, and go-to-market launches
- Programmatic advertising and ad tech expertise
- Excellent communication and storytelling skills
- Ability to understand and use research data
- Ability to collaborate effectively in an inclusive team environment
- Ability to execute near-term priorities while building long-term ad product marketing strategy
- Strong project management, planning, organizational, and multitasking skills
- Understanding of product growth and strategic roadmap development
- Ability to create detailed and actionable product briefs
- Strong attention to detail and ability to apply the 80/20 rule
- Knowledge of the ad-supported streaming space and ad tech ecosystem
Netflix Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Netflix and has not been reviewed or approved by Netflix.
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Fair & Transparent Compensation — Compensation is positioned as “personal top of market” with regular recalibration and broad posted ranges for senior roles that signal the philosophy. The cash‑forward structure and clearly described pay‑mix choices help set expectations on how pay is determined.
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Equity Value & Accessibility — Employees can choose the mix of cash versus fully vested 10‑year stock options, with grants structured to be retained even after departure. This employee‑directed design increases accessibility and control over equity participation.
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Healthcare Strength — Health coverage is described as comprehensive across medical, dental, vision, and mental health, with employer funding designed to offset premiums. Additional resources like counseling/coaching and wellness support reinforce breadth in care access.
Netflix Insights
What We Do
Netflix is the world's leading streaming entertainment service with 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
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