As an Ad Operations Specialist, you own the trafficking and QA process for digital media activities across channels. Creating a relationship with media colleagues across practises will help you excel in a job requiring fast thinking, accuracy, and versatility.
You will:
- Own the QA process, from campaign set up to launch and maintenance.
- Work with third party vendors to verify creative updates and rotations.
- Work with external partners to troubleshoot campaign issues.
- Have some experience with dynamic ad serving partners (DCO).
- Ensure pixels and tags are firing properly on campaign landing pages.
- Manage deadlines and workflow.
- Own the quality and consistency of your deliverables.
You have:
- 2-3 years’ experience in advertising operations.
- Strong experience with Google Marketing Platform, especially Campaign Manager 360 (core priority)
- Meta (Facebook/Instagram) experience considered a strong secondary skill
- Familiarity with other social platforms (Pinterest, Reddit, LinkedIn, TikTok) is a plus and may open opportunities in other area.
- Fundamental knowledge of CM360 and Social platforms.
- Base skillset in standard and rich media ad trafficking software for display, video, mobile, search, and other emerging channels.
- Ability to multi-task and meet deadlines, while paying attention to details.
- Ability to work effectively under stressful situations and tight deadlines.
- Core project management, planning, and organizational skills.
- Strong problem-solving skills.
- Ability to work independently and seek help when needed.
- Flexibility in a constantly changing environment.
- Maternity and parental leave extra days
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Access to free online services for families and new parents
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
- And more…
At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!
The Talent Team at Critical Mass focuses on providing the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
Critical Mass is an equal opportunity employer.
Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Skills Required
- 2-3 years experience in advertising operations
- Strong experience with Google Marketing Platform
- Expertise with Campaign Manager 360 (CM360)
- Experience with dynamic ad serving / DCO
- Experience verifying pixels and tags on landing pages
- Base skillset in standard and rich media ad trafficking software (display, video, mobile, search)
- Meta (Facebook/Instagram) experience
- Familiarity with other social platforms (Pinterest, Reddit, LinkedIn, TikTok)
- Core project management, planning, and organizational skills
- Ability to multi-task, meet deadlines, and work under tight/stressful conditions
- Strong problem-solving skills and ability to work independently
- Willingness to work from an office a minimum of 3 days per week
What We Do
We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM. Learn more at criticalmass.com.
