Adobe Journey Optimizer

We are looking for an experienced Adobe Journey Optimizer (AJO) Specialist to lead the design, build, and optimization of real-time customer journeys and omni-channel campaigns. This is a hands-on role at the heart of our marketing technology capability, sitting within the Campaign Operations team in Coimbatore.

You will work alongside CRM, data, and marketing teams to deliver personalized, event-driven experiences across email, push, SMS, and in-app channels — at scale, with speed, and with measurable business impact.

Journey Design, Build & Execution

•      Build, and manage end-to-end customer journeys in Adobe Journey Optimizer, covering event-triggered, audience-based, and scheduled flows.

•      Configure entry conditions, decision logic, wait steps, and exit criteria to ensure journeys are coherent, efficient, and brand-compliant.

•      Translate campaign briefs into technical journey configurations with clear documentation and version control.

•      Own cross-channel orchestration across email, push notifications, SMS, and in-app messaging.

Personalization & Audience Segmentation

•      Implement rules-based and AI-driven personalization using AJO Decision Management and offer libraries.

•      Build and manage audience segments via Adobe Experience Platform (AEP) using real-time profile data and behavioral signals.

•      Leverage identity resolution and unified profiles to ensure consistent, relevant messaging across touchpoints.

Campaign Operations & Quality Assurance

•      Manage the end-to-end campaign lifecycle — from requirements gathering and QA through to launch, monitoring, and post-campaign analysis.

•      Design and execute A/B and multivariate tests to continuously improve messaging effectiveness.

•      Proactively troubleshoot journey failures, delivery issues, and data discrepancies; define root-cause fixes and preventive controls.

•      Maintain a campaign calendar, approval workflows, and audit trails in line with governance standards.

Performance Analysis & Optimization

•      Define, track, and report on campaign KPIs including open rates, click-through, conversion, and revenue attribution.

•      Conduct regular journey performance reviews and translate findings into iterative improvements.

•      Provide post-campaign readouts and strategic recommendations to marketing and leadership teams.

Cross-Functional Collaboration

•      Partner with CRM, data engineering, and creative teams to align on audience strategy, content requirements, and technical dependencies.

•      Work with the analytics team to ensure campaign data flows correctly into reporting and attribution models.

•      Contribute to MarTech capability planning and help evaluate new AJO features and Adobe release updates.

Technical Skills

Proficiency Expected

Adobe Journey Optimizer (AJO)

Expert – 3+ years hands-on journey builds

Adobe Experience Platform (AEP)

Advanced – segmentation, profiles, datasets

Event-Driven Architecture

Advanced – triggers, webhooks, real-time events

Cross-Channel Campaign Execution

Advanced – email, push, SMS, in-app

Personalization & Decision Management

Proficient – offer decisions, rules

A/B Testing & Experimentation

Proficient – hypothesis design & analysis

Journey & Campaign Analytics

Strong – KPI tracking, performance reporting

Stakeholder Management

Strong written & verbal communication

Nice to Have

•      Experience with Adobe Analytics, CJA, or RT-CDP.

•      Familiarity with HTML/CSS for email template customization.

•      Understanding of SFTP/API-based data integrations.

•      Adobe certifications in Journey Optimizer or Experience Platform.

•      Lead real-time journey orchestration on a modern, enterprise-grade Adobe stack.

•      Drive measurable business outcomes across the full customer lifecycle.

•      Work in a collaborative MarTech team with access to the latest Adobe innovations.

•      Competitive compensation, professional development budget, and flexible working.