Adobe CDP + CJA

Adobe CDP + CJA Specialist
•Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK, profile and audience building, and audience
segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity
namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel
journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event
engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA
processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent
framework, data retention policies, DSAR handling, and governance labels within
Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data
layer governance across web properties

Responsibilities

Adobe CDP + CJA Specialist
• Vaibhav is a highly skilled digital marketing professional with certifications including
Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK, profile and audience building, and audience
segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity
namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel
journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event
engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA
processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent
framework, data retention policies, DSAR handling, and governance labels within
Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data
layer governance across web properties

Qualifications

Adobe CDP + CJA Specialist
Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK, profile and audience building, and audience
segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity
namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel
journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event
engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA
processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent
framework, data retention policies, DSAR handling, and governance labels within
Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data
layer governance across web properties

About UsAt Zensar, we’re “experience-led everything”. We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose: Together, we shape experiences for better futures. Whether for our clients, our people, or the world around us, this belief powers everything we do. At the heart of our culture is ONE with Client - a set of four core values that reflect who we are and how we work: One Zensar, Nurturing, Empowering, and Client Focus.
Part of the $4.8 billion RPG Group, we’re a community of 10,000+ innovators across 30+ global locations, including Milpitas, Seattle, Princeton, Cape Town, London, Zurich, Singapore, and Mexico City. Explore Life at Zensar and join us to Grow. Own. Achieve. Learn. to be the best version of yourself.
We believe the best work happens when individuality is celebrated, growth is encouraged, and well-being is prioritized. We are an equal employment opportunity (EEO) and affirmative action employer, committed to creating an inclusive workplace. All qualified applicants will be considered without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status.