Adobe Campaign Classic Developer

Adobe Campaign Developer:
Responsible for designing, developing, and implementing innovative digital marketing campaigns. Leverage the power of Adobe Campaign to create and execute personalized and targeted marketing initiatives.
Key Responsibilities:

• Campaign Creation and Management:

  • Design, develop, and execute multi-channel marketing campaigns (email, SMS, push notifications, direct mail) 

  • Create and manage campaign workflows, including segmentation, personalization, and automation 

  • Implement A/B testing and optimization strategies

• Data Integration and Management:

  • Integrate data from various sources (CRM, ERP, analytics) into Adobe Campaign 

  • Cleanse, transform, and enrich data for campaign targeting and personalization

  • Manage data flows and ensure data quality

• Technical Implementation:

  • Develop custom workflows and scripts to automate campaign processes

  • Configure and customize Adobe Campaign to meet specific business requirements

  • Troubleshoot and resolve technical issues related to campaign execution 

• Reporting and Analytics:

  • Set up tracking and reporting to measure campaign performance 

  • Analyze campaign data to identify trends and optimize future campaigns 

  • Generate insightful reports and dashboards to share with stakeholders

Required Skills and Experience:

• Strong understanding of Adobe Campaign Classic or Standard

• Proficiency in JavaScript, SQL, and HTML 

• Experience with data integration and data quality management 

• Knowledge of digital marketing principles and best practices

• Strong analytical and problem-solving skills

• Excellent communication and collaboration skills

• Ability to work independently and as part of a team