The Role
The Ad Operations Specialist manages digital ad campaigns, focusing on conversion tracking, campaign management, and performance analytics, ensuring data accuracy and effective reporting.
Summary Generated by Built In
MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.We're looking for an Ad Operations Specialist with advanced technical expertise in conversion tracking, campaign management, and performance reporting to join our growing team. This role requires a detail-oriented, analytically sharp professional who can manage the full lifecycle of digital ad campaigns and translate complex data into clear, actionable insights.Key Responsibilities:Conversion Tracking & Tag Management:
Requirements
BenefitsAt MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members' lives better.Our comprehensive compensation and benefits program includes:
- Build and maintain advanced conversion tracking across platforms using Google Tag Manager, Google Ads, Meta Pixel, and other relevant tagging solutions.
- Implement and audit event-based tracking, custom conversions, and audience pixels to ensure data accuracy and completeness.
- Troubleshoot tracking issues using browser-based debugging tools, GTM preview mode, and platform diagnostics.
- Support first-party data strategies and assist with integration of CRM or offline conversion data into ad platforms.
- Develop and maintain performance dashboards and recurring reports using tools such as Google Looker Studio, Tableau, or similar reporting platforms.
- Compile and deliver clear, insightful post-campaign and in-flight reports that translate raw data into meaningful performance narratives for internal teams and clients.
- Track and analyze key performance metrics including conversions, ROAS, CPA, CTR, viewability, and attribution data.
- Identify trends, anomalies, and optimization opportunities through rigorous data analysis.
- Partner with media planner/buyers, client services, and cross-functional teams to ensure seamless campaign execution and alignment with broader strategy.
- Participate in client calls and presentations when necessary, confidently communicating technical concepts in accessible, client-friendly language.
- Maintain documentation of campaign specs, tracking setups, and operational processes to support team efficiency and knowledge sharing.
- Stay current on platform updates, industry trends, and emerging ad tech tools relevant to campaign performance and measurement.
Requirements
- 2-5 years of experience in ad operations within an agency environment.
- Advanced proficiency in conversion tracking and tag management, including Google Tag Manager, Google Ads conversion tracking, and Meta Pixel/Conversions API.
- Hands-on experience with analytics and reporting platforms such as Google Analytics 4, Looker Studio, Tableau, or comparable tools.
- Familiarity with programmatic platforms and DSPs (e.g., The Trade Desk, DV360) is a strong plus.
- Strong understanding of digital attribution models and multi-touch measurement.
- Exceptional analytical skills with a high attention to detail and accuracy.
- Excellent communication and organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Bachelor's degree in marketing, advertising, communications, information systems, or a related field.
BenefitsAt MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members' lives better.Our comprehensive compensation and benefits program includes:
- Competitive salaries and opportunity for advancement; we always strive to promote from within!
- Annual team bonus incentives based on achieving individual and company goals
- Hybrid work model with flexible in-office/remote schedule
- Medical, dental and vision plans for you and your family and financial protection
- 401(k) plan with 3% company matching program
- Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off!
- Paid maternity leave
- Professional development, industry training opportunities, and career advancement from within
- Mileage reimbursement for work-related travel
Skills Required
- 2-5 years of experience in ad operations within an agency environment.
- Advanced proficiency in conversion tracking and tag management, including Google Tag Manager, Google Ads conversion tracking, and Meta Pixel/Conversions API.
- Hands-on experience with analytics and reporting platforms such as Google Analytics 4, Looker Studio, Tableau, or comparable tools.
- Familiarity with programmatic platforms and DSPs (e.g., The Trade Desk, DV360) is a strong plus.
- Strong understanding of digital attribution models and multi-touch measurement.
- Exceptional analytical skills with a high attention to detail and accuracy.
- Excellent communication and organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Bachelor's degree in marketing, advertising, communications, information systems, or a related field.
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The Company
What We Do
MassMedia is Las Vegas’ leading full-service marketing agency, specializing in digital, media, public relations and creative. Our team is made up of strategic thinkers, creative designers, media experts, digital gurus, and thoughtful communicators. We are a tight-knit team with big ideas and we’re dedicated to creating personalized, one-of-a-kind business-building strategies for our clients. Engage the experts at MassMedia to maximize your marketing spend to drive more qualified leads and grow your business.
