Jobs at MassMedia Marketing, Advertising, PR

The Account Director will lead B2B marketing accounts, develop integrated strategies, manage client relationships, oversee budgets, and drive growth initiatives.

Lead conception, production, and execution of experiential brand activations, events, influencer/media engagements, and trade show programs. Manage vendor relationships, budgets, run-of-show, staffing, and KPIs while collaborating with PR, creative, paid media, and account teams. Oversee event calendars, mentor junior staff, and represent the agency at client and internal events.

Own setup, execution, optimization, and reporting for programmatic campaigns across DSPs (Amazon DSP, Basis, etc.) spanning CTV/OTT, display, video, audio, and DOOH. Implement and QA tracking via Google Tag Manager and DSP pixels, negotiate PMP deals, build audience segments, run A/B tests, monitor KPIs (ROAS, CPA, VCR), and deliver client-facing performance reports and insights.