Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.
We're building Citi Commerce from the ground up, and we're looking for a programmatic media subject matter expert who knows how to translate client objectives into flawless campaign execution. Someone who is comfortable with detail and precision, and who takes pride in building campaigns that perform, scale, and evolve with the market.
The Programmatic Media Manager is a highly hands-on, execution-focused role responsible for the day-to-day delivery of campaigns across Citi Commerce. This individual will own the tactical setup, trafficking, and optimization of campaigns, ensuring accuracy, speed, and performance.
This role is ideal for someone who thrives in the details—managing tags, troubleshooting delivery issues, and ensuring campaigns launch and run flawlessly—while contributing to building scalable processes in a fast-paced, build-from-scratch environment.
Responsibilities:
- Execute campaign setup and trafficking across ad platforms, ensuring accuracy and timeliness
- Perform QA on all campaigns, including tags, creatives, pixels, and audience parameters prior to launch
- Monitor campaign pacing and delivery daily; identify and resolve issues such as under-delivery, discrepancies, and tagging errors
- Implement and validate tracking (pixels, tags, conversion events) to support accurate measurement
- Activate and manage audience segments using Citi first-party data and onboarding platforms
- Manage campaign changes, optimizations, and updates in-flight based on performance and client needs
- Track inventory availability and ensure campaigns are aligned to available supply
- Troubleshoot technical issues across platforms (ad servers, DSPs, data platforms) in real time
- Partner closely with Sales, Planning, and Product teams to ensure campaigns are executed to spec
- Contribute to documentation of trafficking workflows, QA checklists, and operational best practices
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
- 5-8 years of experience in branding, marketing or analytics
- 4–6 years of hands-on experience in Ad Operations, Campaign Management, or Programmatic Media
- Experience working within a publisher, ad network, or commerce media environment is highly preferred
- Experience delivering flawless campaign launches with accurate setup and trafficking
- Experience consistently managing QA processes minimizing errors and rework
- Experience with reliable pacing and delivery aligned to campaign goals
- Experience providing clear, timely campaign reporting and issue resolutions
- Experience documenting operational playbooks and trafficking standards
Education:
- Bachelors/University degree or equivalent experience (Highly preferred bachelor’s degree in Business, Marketing, or related field)
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Required Skills & Expertise
- Strong hands-on experience with ad tech platforms (e.g., Google Ad Manager, DV360, or similar)
- Proven expertise in campaign trafficking, including tag setup, pixel implementation, and QA
- Familiarity with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)
- Working knowledge of campaign measurement, tracking, and media KPIs
- Experience managing both onsite (owned & operated) and offsite (programmatic, social) campaigns
- Detail-oriented with strong troubleshooting and problem-solving skills
- Ability to manage multiple campaigns simultaneously in a fast-paced environment
- Comfort operating at a tactical level while adapting to evolving tools and processes
Why Join Citi Commerce
This is a unique opportunity to be part of the foundational team building a next-generation commerce platform. You’ll play a critical role in enabling the technology and data systems that power campaign execution, measurement, and attribution—helping connect media exposure to real purchase behavior at scale.
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Job Family Group: Marketing------------------------------------------------------
Job Family:Advertising, Branding and Media------------------------------------------------------
Time Type:Full time------------------------------------------------------
Primary Location:Irving Texas United States------------------------------------------------------
Primary Location Full Time Salary Range:$87,360.00 - $131,040.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Anticipated Posting Close Date:------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Skills Required
- 5-8 years of experience in branding, marketing or analytics
- 4-6 years of hands-on experience in Ad Operations, Campaign Management, or Programmatic Media
- Experience working within a publisher, ad network, or commerce media environment
- Experience delivering flawless campaign launches with accurate setup and trafficking
- Experience consistently managing QA processes minimizing errors and rework
- Experience with reliable pacing and delivery aligned to campaign goals
- Experience providing clear, timely campaign reporting and issue resolutions
- Experience documenting operational playbooks and trafficking standards
Citi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.
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Healthcare Strength — Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
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Retirement Support — Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
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Wellbeing & Lifestyle Benefits — Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.
Citi Insights
What We Do
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
