Ad Monetization Manager - Gaming

Reposted 16 Hours Ago
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Paris, Île-de-France, FRA
In-Office
Senior level
Gaming • Mobile
The Role
Lead ad monetization strategy across ad networks and mediation platforms for mobile games. Design AdOps processes, run A/B tests, analyze monetization metrics, recommend product changes, liaise with partners, and coordinate SDK integrations and dashboarding to improve user LTV and revenue.
Summary Generated by Built In
About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. The team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.

Role
  • Manage ad monetization strategy across a variety of ad networks and demand partners 

  • Design and operate AdOps processes for many games via major ad mediation platforms

  • Work with studios to improve the overall monetization strategy of our games, including iAP, subscription, etc.

  • Deeply analyze monetization performance against key metrics to identify areas for improvement 

  • Run A/B tests to optimize monetization efforts: test from A to Z, analyze results and leverage them

  • Make recommendations to influence the product, create new ad placements, new user segmentation strategies, and optimize ad integrations to impact the LTV of users

  • Communicate with strategic partners & ad network contacts to build/maintain strong relationships

  • Liaise with our internal teams for tech-related topics: SDK integrations, data and dashboarding, automation needs

Profile
  • At least 5 years experience in ad monetization, within a top gaming studio

  • Data-driven and detail-oriented, with strong analytical and organization skills

  • Ability to develop proactive and efficient responses to pressing issues and challenges

  • Advanced knowledge of Excel

  • Experience in statistical analysis tools is an advantage

  • A hacker and creative mindset

  • Fluency in English ; French is a plus

  • Understanding of the mobile gaming competitive landscape and mobile ad tech ecosystem is a big plus

Benefits
  • Premium healthcare (SideCare) for you and your family 100% borne by Voodoo

  • Swile Lunch voucher

  • Gymlib (100% borne by Voodoo)

  • Wellness activities in our Paris office

  • Flexible vacation policy

  • Remote days

  • Child daycare facilities (Les Petits Chaperons rouges)

Skills Required

  • At least 5 years experience in ad monetization within a top studio
  • Experience managing ad networks, ad mediation platforms, and SDK integrations
  • Data-driven and detail-oriented with strong analytical and organization skills
  • Ability to develop proactive and efficient responses to pressing issues and challenges
  • Advanced knowledge of Excel
  • Experience in statistical analysis tools
  • A hacker and creative mindset
  • Fluency in English
  • French language skills
  • Understanding of the mobile gaming competitive landscape and mobile ad tech ecosystem
  • Familiarity with IAP and subscription monetization strategies
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The Company
HQ: Paris
583 Employees
Year Founded: 2013

What We Do

Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. The company is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL. Voodoo is now a team of over 750 employees worldwide, we’re looking for talented individuals from across the globe to join. Entertain the world with us voodoo.io/careers/jobs

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