Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
Roku pioneered streaming to the TV and continues to innovate and lead the industry. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on how well we show our advertisers the value we just delivered.
Roku is seeking an Sr. Ad Measurement Lead to join our growing Ad Measurement team. You will play an integral role in building ad measurement and research strategy with a focus on the Enterprise, Political, Advocacy & Government (PAG) and Independent verticals. This includes developing and executing against a wide range of analytics, research, and measurement projects to help advertisers succeed on Roku. You will work to creatively problem solve and understand business objectives and challenges, while having personal comfort with data, and an entrepreneurial spirit to take ownership of solving challenges for internal and external stakeholders.
Our environment is fast-paced, requiring the ability to work autonomously with minimal supervision in an ever-changing environment. You will need to demonstrate excellent problem-solving skills and invent new solutions to address business needs. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. You will be expected to build complete, end-to-end process for new solutions, from scoping to repeatability. We are looking for people ready to lead by example, collaborate with peers, and partner with colleagues and external partners.
The ideal candidate combines deep expertise in ad measurement methodologies with the ability to translate complex data insights into actionable recommendations, and brings strong client management skills to every engagement. A passion for the political and advocacy landscape is a plus. You will play a key role in developing a proactive learning agenda to elevate clients' measurement strategy and representing Roku's measurement capabilities at client presentations. An AI-first mindset is essential for success in this role. Candidates must demonstrate proficiency in using AI tools and agents to drive efficiency and scale across measurement workflows – from campaign analysis and insight generation to process automation.
For New York Only - The estimated annual salary for this position is between $129,700-175,200 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you'll be doing
- Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes.
- Cultivate strategic relationships with the agency analytics team.
- Independently lead quantitative and qualitative studies from start-to-finish. This includes scoping study feasibility, performing data analysis, generating reports and presenting results both internally and externally.
- Manage relationships with third-party measurement providers and work with internal stakeholders to onboard and integrate new providers.
- Partner closely with marketing, sales, client service, product, partnerships and more to execute against strategic initiatives and develop scalable solutions to industry challenges.
- Conduct meta-analyses and create case studies utilizing third party measurement data to educate clients, the market, and internal product and analytics teams.
- Continuously challenge and improve our array of existing measurement solutions.
- Provide guidance and mentorship to junior teammates through knowledge sharing and training.
We're excited if you have
- 5-8 years' experience in campaign analytics, attribution, measurement, or research. Media experience (TV, video, digital) is preferred.
- Experience in designing conversion studies leveraging client 1P data, including familiarity with pixel-based attribution, CAPI and MMP integration, is preferred.
- Experience in ad effectiveness studies with third-party measurement vendors such as Nielsen, comScore, iSpot, Experian, Kantar, InMarket, etc is preferred.
- Experience in A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred.
- Experience in leveraging AI for analysis, productivity and workflow automation.
- Ability to run analyses utilizing SQL, Excel, Tableau or similar tools.
- Ability to work with ambiguous data to create insights that reflect strong business judgment.
- Speak comfortably in a variety of settings including one-on-one and in front of large group with the ability to adapt communication style for different audiences.
- Present comfortably to senior level clients independently.
- Ability to collaborate with cross-functional teams and build close relationships within and across teams.
- Ability to work independently with agility and prioritize effectively with a strong sense of urgency.
- Experience working in the measurement space for major political advertisers, including pulling political insights, developing thought leadership and executing campaign measurement is preferred.
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [email protected].
Skills Required
- 3-7 years experience in campaign analytics, attribution, measurement, or research
- Proficiency using AI tools and agents for analysis, productivity, and automation
- Ability to run analyses using SQL, Excel, Tableau or similar tools
- Ability to scope, execute, and present quantitative and qualitative studies end-to-end
- Ability to present to senior-level clients and communicate across audiences
- Ability to work independently, prioritize effectively, and manage ambiguous data
- Ability to collaborate cross-functionally with marketing, sales, product, partnerships, and analytics teams
- Experience designing conversion studies leveraging client 1P data, familiarity with pixel-based attribution, CAPI and MMP integration
- Experience with ad effectiveness studies using third-party measurement vendors (Nielsen, comScore, iSpot, Experian, Kantar, InMarket, etc.)
- Experience with A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), and MMM (Media Mix Modeling)
- Experience working in measurement for major political advertisers and developing political insights
- Experience cultivating relationships with agency analytics teams and managing third-party measurement provider relationships
Roku Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Roku and has not been reviewed or approved by Roku.
-
Fair & Transparent Compensation — Pay is positioned as competitive across many roles, with frequent emphasis on strong base and total compensation relative to market expectations. Fair-pay perception appears comparatively stronger than overall satisfaction with the broader rewards package.
-
Healthcare Strength — Healthcare coverage is framed as a standout, with sizable employer premium contributions that can reduce employee premiums significantly depending on plan choice. Preventive care and mental-health support are also described as part of the core offering.
-
Leave & Time Off Breadth — Time-off offerings are presented as broad, including paid holidays, PTO, and multiple leave categories such as bereavement and family-related leave. Self-managed or “unlimited” PTO is also described for many salaried roles, supporting flexibility in taking time off.
Roku Insights
What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
