Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
Our team uses Roku proprietary data and partnerships with third-party providers and commerce platforms to demonstrate the value of advertising on the Roku platform. By collaborating cross-functionally, we manage vendor integrations and provide the actionable insights needed to prove ROI and improve measurement capabilities.
About the Role
Roku pioneered streaming to the TV and continues to innovate and lead the industry. As we shape the future of TV advertising, a critical component of our growth is Commerce Media. We enable advertisers to connect their media spend directly to consumer purchase behavior, proving the full-funnel value of the Roku platform.
We are looking for a motivated Ad Measurement Intern to join our Commerce team. In this role, you will focus on the intersection of streaming data and retail outcomes, supporting the team in analyzing how Roku ads drive sales and gaining hands-on experience in the rapidly evolving world of Retail Media Networks (RMNs) and closed-loop attribution.
For Illinois only - The estimated hourly rate for this position is between $20 and $50 per hour. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, life insurance, disability benefits, parental leave, and wellness benefits.
What you’ll be doing
- Assist in the day-to-day support of Commerce Media measurement, ensuring data accuracy and helping to prepare visualizations that show purchase-based outcomes.
- Assist in the design and execution of A/B tests and incrementality studies to measure the effectiveness of commerce audiences.
- Support data-sharing and reporting workflows with Commerce Media partners and third-party vendors to help track the performance of Roku's commerce business.
- Help update and maintain case studies and benchmarks that demonstrate the full-funnel ROI Roku delivers for CPG and Retail advertisers.
- Collaborate with Sales, Product, Marketing, and Roku Retail Media partners to understand how commerce measurement solutions are developed, integrated, and sold.
We’re excited if you have
- Currently pursuing a Bachelor’s or Master’s degree in Analytics, Economics, Marketing Research, or a related quantitative field.
- Basic understanding of ad measurement concepts and TV ecosystem.
- Familiarity with measurement methodologies (A/B testing, incrementality, MTA (Multi-Touch Attribution), MMM (Marketing Mix Modeling)).
- Ability to perform analysis using tools such as Microsoft Excel, SQL, or similar.
- Ability to translate technical concepts into easily digestible information for non-technical audiences.
- Passionate about TV, streaming, consumer shopping behavior, and working with data.
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Top Skills
What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
