The Role
Support planning, execution, and optimization of Facebook and Instagram paid campaigns. Build and manage ad sets, audiences, budgets, and A/B tests. Monitor KPIs (ROAS, CPA, CTR), collaborate with creative and marketing teams, and scale budgets to drive measurable growth across multiple fashion brands.
Summary Generated by Built In
We are looking to hire a full-time Facebook Ad Manager Assistant for DNAM Brands.
In this role, you will support the planning, execution, and optimization of paid campaigns across Facebook and Instagram for our portfolio of iconic brands—including Von Dutch, Ed Hardy, Trina Turk, Valentino Orlandi, and Badgley Mischka.
Working closely with the Marketing and Creative teams, you will help build and manage ad sets, audiences, budgets, and creative testing strategies while monitoring performance against key KPIs such as ROAS, CPA, and CTR. This role is both analytical and execution-focused, requiring a strong understanding of Meta Ads Manager and a proactive approach to scaling and optimization.
The Facebook Ad Manager Assistant plays a key role in driving measurable growth—ensuring campaigns are data-informed, efficiently managed, and aligned with broader brand and revenue goals.
You must be based in or willing to commute to our office to be considered for this position
Responsibilities
- Plan, launch, and manage paid campaigns across Facebook and Instagram
- Build and optimize ad sets, audiences, creatives, and budgets
- Monitor performance daily and optimize based on KPIs (ROAS, CPA, CTR)
- Collaborate with creative and marketing teams on ad concepts and testing
- Manage A/B tests across creatives, copy, and audiences
Qualifications
- 2–4 years of experience managing Facebook and Instagram ads
- Strong understanding of Meta Ads Manager and performance metrics
- Experience scaling budgets and optimizing for conversion
- Analytical mindset with strong reporting skills
- Ability to work in a fast-paced, results-driven environment
Skills Required
- 2-4 years of experience managing Facebook and Instagram ads
- Strong understanding of Meta Ads Manager and performance metrics
- Experience scaling budgets and optimizing for conversion
- Analytical mindset with strong reporting skills
- Ability to work in a fast-paced, results-driven environment
- Must be based in or willing to commute to the office
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The Company
What We Do
Silhouette America is a leading manufacturer of arts and crafts products, focusing primarily on personal desktop cutting systems. The company empowers creativity for crafters and makers through the production of electronic cutting machines, such as the Cameo and Portrait series, and accompanying intuitive design software, providing precision and control for a wide variety of creative projects.
