Ad Intel Classification Analyst

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Job Summary

This is a Data Entry position. As an Ad Intel Classification Analyst, you will be responsible for the identification, monitoring and classification of advertising from a range of media types using bespoke monitoring software.

Responsibilities

• Using Nielsen applications, identify relevant advertising from a variety of media.
• Enter key details into the database from adverts for clients to use to improve their own media campaigns and monitor competitor activity
• Follow and understand coding rule guidelines.
• Follow established business rules to identify products or services being advertised.
• Identify valid new brand records to flag for additional research.
• Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.
• View digitised print content using the proprietary print platform; content viewed includes national and local Consumer Magazines and Newspapers.
• Sort and organise digitised content to ensure all pages of an ad are captured together.
• Assign positions and page attributes as outlined by media-specific guidelines.
• Identify advertising content within digitised print content by “clipping” ads, or validating automated “clips”.
• Quickly and accurately identify characteristics from the image like Brand/Advertiser Name, Product Classification, Ad Type, Color and Positioning of Advertisement, Title Information.
• Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.).
• Work as part of a team to ensure all departmental deadlines are met.
• Work to reach and exceed agreed targets for both productivity and quality to enable the team to meet all SLA agreements.
• Receive feedback from your line manager or supervisor and act upon it to ensure continuous improvement.
• Work closely with your peers and communicate on a regular basis to help support each other and ensure everyone is working effectively towards the same goal.
• Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.

Competencies

• High focus on attention to detail.
• Delivery focused.
• Excellent written and verbal communication skills.
• Excellent typing skills.
• Good basic numeracy skills.
• Good understanding of the Google suite.
• Fluent in UK English.
• Demonstrate both strong results focus and sensitive people skills.
• Be flexible and open to change.
• Knowledge of UK brands is a plus.
• May be required to work weekends as part of a shift rota. 
• May be required to work some UK Bank Holiday days in line with department shift rotas. 

Working hours

• 9:30 AM - 6:30 PM IST (Rotational)
• Mon- Sun Rotational (5 working days)

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