Activation Manager

At Global, we think big, work hard, and never stand still. We’re the proud home of the best media and entertainment, driven by our talented and passionate people. Our mission? To make everyone’s day brighter— our Globallers, our audiences, our partners, and our communities. Whether we’re in the studio, building world-class technology, or securing record Outdoor advertising partnerships, we make sure we’re doing it as a team. 

Your new role 

As an Activation Manager at Global, you will use your ability to build and foster strong relationships with key stakeholders across their specialist agency patch. Raising Global’s profile and selling key inventory within the specialist, delivering best in class service to our clients.  

You will take ownership of key accounts from an implementational perspective seeing campaigns through from planning to activation via traditional and automated trading routes with our specialists, ensuring you are maintaining weekly revenue tracking for your business unit. 

You will align with the Group Activation Manager and Agency Managers to ensure we are aligning on our sales strategy by influencing sustainable revenue growth at implementational planning phase by maximising share & best prices on every piece of business whilst identifying additional opportunities within the portfolio to create new sales opportunities. 

Be a team player and know when to incorporate the wider Global business to drive revenue across our key commercial departments (Creative Solutions, Airports, DAXO, Production, etc) 

You will be a Global ambassador, keeping our key stakeholders up to date with the latest and great developments from Global, ensuring we are getting everyone to love outdoor as much as we do. 

Key Responsibilities 

• Understand the key challenges and issues your customers face and ensure that your team are helping to provide solutions to these challenges to ensure we are perceived as a key partner  

• Ensure you deliver exceptional customer service and ensure the smooth running of the day-to-day business. This will include forecasting for your business on a three-monthly rolling basis and working closely with the Group Activation Manager and Agency team to ensure the delivery of weekly targets  

• Understand and contribute to delivering weekly, monthly and quarterly sales targets across your sales team and floor. 

• Have an enthusiastic and can-do attitude in a difficult economy and support the commercial directors in key department initiatives to build a ‘One Global’ culture 

• Regular alignment with your Agency Manager to ensure you are knowledge sharing briefs and intel 

• Collaboration with your agency counterparts to build quarterly strategic business plans across your client base. 

• Own the investment arm of your business unit with support from your Group Activation Manager and Head of Trading 

• Ability to use audience measurement tools, revenue dashboards and industry data tools (Nielsen and Aureus) 

What You’ll Love About This Role 

• Think Big: Working on the best Outdoor products in the market, including the number one programmatic offering in outdoor. Your days are guaranteed variety – dealing with client requests, working with your internal counterparts on delivering marketing growth to pitching for your (un)fair share. 

• Own It: Customer facing having autonomy on your business unit from planning to trading. 

• Keep it Simple: You are the face of Global within your agency patch, with the freedom to own and develop relationships across the industry 

• Better Together: Integration with other Global departments and commitment to ‘One Global’ culture 

What Success Looks Like 

In the first few months, you would have 

• Demonstrated a strong understanding of all Global products and environments and able to clearly articulate the sales benefits of each. 

• With support of your Group Activation Manager and Head of Trading deliver pricing recommendations based off Global pricing guidelines. 

• Understand the wider Global and DAXO portfolio 

• Regular face to face time with your specialist/agencies; Hot Desk, Status Meetings & Inspiration Sessions 

• Built strong relationships and rapport with your key contacts. 

• Undertaken the Global Outdoor new training programme  

• Collaborate with your OOH agencies to grow sales opportunities  

• Fostered a relationship with your internal team and built am efficient way of working 

• Presented in front of your key customers and internal colleagues  

What You’ll Need 

• Account Management Skills: Media sales experience as an experienced Account Manager in Trading and/or Planning division. 

• Proactive Attitude: Showcase a proactive sales approach and able to deliver creative and innovative solutions to your client patch. Highly developed interpersonal skills with excellent verbal and written communication skills. 

• Attention to Detail: Meticulousness in ensuring all response to briefs are correct.  

• OOH Expertise: A strong understanding of the OOH landscape. A thorough understanding of the key challenges we face commercially and how we may overcome these 

• Client & Brand Insight: The ability to align response to briefs with both client and Global requirements/pressures. 

• Flexibility & Resilience: A can-do attitude to manage multiple different client needs at once and deliver top results. 

Creating a place we all belong at Global 

We are dedicated to creating a place where different voices are represented, amplified and celebrated. We know that we can’t serve our diverse audiences without first celebrating it in our people, which is why we’re passionate about creating an inclusive culture where every Globaller can belong. So, no matter who you are or where you are from, you can find your place at Global.  

As a business, we believe in the importance of a healthy work-life balance and the value of a flexible and agile workforce. Therefore, we operate a Smart Working approach. If you need us to make any reasonable adjustments during your recruitment process, drop us an email at [email protected], we’ll be happy to help.