Key Accountabilities
- Work with our external partner to review activation and event opportunities on an annual basis
- Develop and implement activation & events strategy to suit brand and product needs/requirements
- Develop and implement live communication initiatives
- Develop and implement real time engagement platforms
- Develop and implement commercial and corporate events such as sales roadshows, consumer events etc.
- Perform post-event evaluation and reporting
- Monitor effectiveness of initiatives including quality, reach and acceptance of messages communicated. Measure the KPIs as specified for each event and ensure the metrics are delivered
- Identify and secure partnerships to develop the Tetris application
Qualifications:
- Minimum Bachelors in in Mass Communications or related field / or equivalent
Experience:
- Minimum 7 to 12 years of experience of similar role in Digital marketing/ Digital Communication or equivalent
- Sound understanding of communication processes, the UAE market and best practices
- Proven and demonstrably successful track record of delivering projects on time and on or under budget
- Good understanding of technical aspects of web development, analytics, UI/ UX, digital media and social media
Skills
- Strong negotiation and influencing skills.
- Confidence and ability to inspire management at all levels throughout the company
- Excellent communication and presentation skills both verbal and written in both Arabic and English
- Strong organizational ability and project management skills
- Ability to multi-task
- Strong ability to communicate at all levels of an organization as well as with external and internal partners and stakeholders
- Ability to analyses and prepare post analysis reports linked to KPI’s
- Thorough knowledge of UAE culture and protocols
- Good Leadership skills and ability to lead a team of resources to achieve the common
- Able to meet short deadlines, both internal and external and work based on very pressured work environment
- Proactive, Creative problem-solver, focused on solutions
- Ability to interact with all levels of management within the company as well as customers and prospects
- Strong leadership with a collaborative style of managing & leading; with a focus on team-building & team-work
- Delivering Results with a win-win approach
Competencies
Please provide the level of competency as per the grade: Level 1 for Band 6, Level 2 for Band 5, level 3 for Band 4, level 4 for Band 3.
- Think strategically (Level 3 of 5)
- Achieve tangible results (Level 3 of 5)
- Lead breakthrough change (Level 3 of 5)
- Exceed customer expectations (Level 3 of 5)
- Nurture, Inspire and Motivate (Level 3 of 5)
- Target win-win outcomes (Level 3 of 5)
Skills Required
- Bachelor's degree in Mass Communications or related field (or equivalent)
- 7 to 12 years' experience in digital marketing / digital communication or similar role
- Sound understanding of communication processes, UAE market and best practices
- Proven track record delivering projects on time and on or under budget
- Good understanding of technical aspects of web development, analytics, UI/UX, digital media and social media
- Excellent verbal and written communication skills in Arabic and English
- Strong negotiation, influencing, leadership and team-management skills
- Strong organizational ability, project management skills and ability to multi-task
- Ability to analyse and prepare post-event reports linked to KPIs
- Thorough knowledge of UAE culture and protocols
- Ability to meet short deadlines and work effectively under pressure; proactive creative problem-solver
What We Do
Add life to life. Welcome to a vibrant and multiple award-winning telecommunications service provider. Our aim is to bring people and businesses together in what we do best, by offering mobile and fixed services, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. du serves nine million individual customers with its mobile, fixed line, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal. du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. We are the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Additionally, du supports innovative citywide sustainability initiatives aligned with the Dubai 2040 Urban Masterplan and Dubai’s commitment to helping the UAE achieve the UN Sustainable Development Goals and UAE NetZero 2050 initiative. We are building our telecommunication company by taking connectivity to the next level to fit the future and the people need. Therefore, we are providing carrier services, a data hub, internet exchange facilities and satellite service for broadcasters.
