At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
- Lead the global acquisition strategy and roadmap to generate high-quality B2B leads for ClassPass Corporate.
- Design and manage paid and organic campaigns across key channels, using data to continuously test, optimize, and improve performance.
- Use ABM (Account-Based Marketing) techniques to reach and engage high-value prospects with personalized content and experiences.
- Develop and refine nurture journeys that move prospects from curiosity to conversion.
- Partner with Sales, Product, CRO, and Creative teams to align marketing and business objectives and ensure seamless handoffs.
- Forecast and manage budgets, analyse performance data, and make informed recommendations to maximize ROI.
- Champion experimentation, testing, and iteration to unlock new growth opportunities.
- Stay ahead of trends in performance marketing and emerging technologies to keep ClassPass at the forefront of digital innovation.
- Proven success leading digital marketing campaigns across platforms like Google Ads, LinkedIn, and Facebook.
- Deep experience managing budgets and exceeding lead-generation and acquisition targets.
- Strong command of marketing metrics and financial levers, including LTV, CAC, tCPA, and ROAS.
- Skilled in A/B testing, data modelling, and campaign optimization for continuous improvement.
- Proficiency with analytics and marketing tools such as Google Analytics, Tableau, SQL, and Excel.
- Experience using marketing automation and CRM systems (HubSpot, Salesforce) to track and optimize the customer journey.
- Strategic thinker with the ability to translate data into insights and insights into action.
- Collaborative, curious, and energized by driving impact across teams in a fast-moving environment.
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
ClassPass Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ClassPass and has not been reviewed or approved by ClassPass.
-
Fair & Transparent Compensation — Compensation in certain product and engineering roles is described as market-competitive. Pay in these areas is framed more favorably than in quota-carrying functions.
-
Wellbeing & Lifestyle Benefits — Offerings include wellness perks such as fitness stipends and access to wellness programs that add value beyond base pay. Remote-friendly policies and stipends also support everyday well-being.
-
Leave & Time Off Breadth — Benefits include paid holidays and sick time, with additional indications of generous PTO and parental leave. These provisions broaden the non-cash value of employment.
ClassPass Insights
Similar Jobs
What We Do
Discover the best workouts around. Search gyms and studios near you, book a spot and get moving. Join our quickly-growing team and you’ll have an incredible opportunity to build a career with a high-growth startup while empowering others to reach their fitness goals. Companies can also give their employees access to our global network of fitness studios and gyms with one membership, while increasing engagement, retention and saving on healthcare costs.
