Acquisition Marketing Manager

Grammarly is the trusted AI assistant for communication and productivity, helping over 40 million people and 50,000 organizations do their best work. Companies like Atlassian, Databricks, and Zoom rely on Grammarly to brainstorm, compose, and enhance communication that moves work forward. Grammarly works where you work, integrating seamlessly with over 500,000 applications and websites. Founded in 2009, Grammarly is No. 7 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

In this role, you will:

• Own the Full-Funnel Paid Acquisition Strategy: Develop and execute strategy, targeting, messaging, and performance across channels including Google, Microsoft, LinkedIn, Meta, Reddit, review sites, and emerging channels.
• Campaign Execution & Optimization: Launch, manage, and optimize paid campaigns end to end—from awareness to conversion—partnering with design, product, web, data science, agency partners, and contractors.
• Performance Driven Growth: Build and refine programs that generate high-intent conversion actions, optimizing full-funnel targeting, messaging, and landing pages to accelerate sign-up and the growth pipeline.
• Conversion Rate Optimization (CRO): Lead continuous testing, reporting, and experimentation on creative, copy, audiences, CTAs, and sign-up flows to improve CAC, LTV, and overall funnel performance.
• Performance Analysis & Reporting: Own tracking and reporting across channels and funnel stages, delivering clear, actionable insights to marketing, sales, and RevOps teams to improve decisions and uncover new growth levers. Work with Data Science to enhance LTV modeling for the Superhuman acquisition program, predictive bidding, and cross-channel measurement.

• Experience: You likely have 7+ years of experience in performance marketing, paid acquisition, or growth marketing roles. Your background includes hands-on work managing multi-channel paid campaigns, optimizing funnels, and driving measurable user or pipeline growth.
• Performance Marketing Expertise: You’ve successfully managed six—or seven—figure budgets across Google, Meta, LinkedIn, and emerging channels. You know how to optimize CAC, scale winning campaigns, and drive measurable growth.
• Data-Driven Decision-Making: You use data to spot opportunities, prioritize tests, and clearly communicate what’s working (and what’s not). You can model CAC, LTV, and funnel performance.
• End-to-End Ownership: You operate with speed, focus, and a bias for action. You don’t wait for direction — you take responsibility for performance and see projects through. You think ahead and build out strategic roadmaps to align with business needs and the future outlook of the industry.
• Vendor & Partner Management: You’ve led successful relationships with agencies, contractors, and ad platforms — setting clear goals, driving accountability, and maximizing output.
• Communication: You have strong communication skills to work cross-functionally both internally and externally to get buy-in and support for new initiatives and share back clear insights from your program.
• Prosumer Growth Fluency: You understand how to attract individual power users and convert them into team-level accounts — blending B2C tactics with B2B growth strategy.
• Entrepreneurial: You like to spin up new initiatives and new approaches to solve problems. You work very hard, no matter how successful you have been.
• Growth Mindset: You embrace opportunities, welcome feedback, and believe you and others can always grow.
• Bias to Action: You value speed. You take thoughtful and prompt steps forward, even in the face of uncertainty, recognizing action is the catalyst for progress and growth.
• AI Enthusiast: You believe AI will revolutionize how we work as well as the experiences that we create for our customers. Driven by passion and curiosity, you leverage AI to dramatically increase your own productivity and the impact of your team.
• Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments.
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.

Compensation and Benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching 
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.

We encourage you to apply

At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).