Acquisition Manager

Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.

We are looking for an experienced and results-driven Acquisition Manager to join the Marketing, iLottery team.  This role is responsible for planning, executing, optimizing, and reporting on digital media campaigns across multiple channels to drive player acquisition and revenue growth. The ideal candidate has a strong grasp of performance marketing, data-driven decision-making, and a creative mindset for testing and improving campaign outcomes. 

We are looking for an experienced and results-driven Acquisition Manager to join the Marketing, iLottery team.  This role is responsible for planning, executing, optimizing, and reporting on digital media campaigns across multiple channels to drive player acquisition and revenue growth. The ideal candidate has a strong grasp of performance marketing, data-driven decision-making, and a creative mindset for testing and improving campaign outcomes. 

• Develop, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and programmatic/display networks.
• Monitor and analyze KPIs such as CPA, ROAS, LTV, conversion rates, and churn.
• Work closely with CRM, product, analytics, and creative teams to align acquisition campaigns with overall player journey.
• A/B test ad variations, targeting, and bidding strategies to continuously improve results.
• Track and report on campaign performance with actionable insights and recommendations for optimization.
• Manage AppsFlyer reporting and ongoing integrations
• Manage budgets effectively, ensuring campaigns are delivered on time and within spend limits.
• Stay up to date on emerging digital media trends, tools, and best practices to keep campaigns innovative and competitive.
• Support broader marketing initiatives, including CRM and loyalty initiatives as needed

Required:

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in digital acquisition with hands on experience in paid media buying and digital media management
• Proven track record of managing multi-channel acquisition campaigns with measurable success.
• Strong knowledge of digital ad digital advertising platforms (Google Ads, Meta Ads Manager, TikTok Ads, programmatic platforms).
• Proficiency in analytics tools (Google Analytics and AppsFlyer)
• Understanding of LTV, CPA, ROI, and other key acquisition metrics.
• Data-driven mindset with the ability to analyze results and provide insights.
• Excellent communication and project management skills

SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.