Acquisition Manager - ING428

At INGOT, we believe in building high-performing teams where everyone is in the right seat – not just filling a role, but thriving in it. Our approach emphasizes in getting the right people in the right positions to drive business growth and success.

Here’s what that means for YOU:

• You’ll excel at what you do because you’re in a role that aligns with your skills and passions
• You’ll be aligned with our core values - High Ethics, Commitment and Innovation – we’re looking for team members who get it, want it, and have the capacity to do it
• We want you to thrive in an environment where your contributions matter, and you can make an impact on our mission.

If you’re a high-energy, results-driven professional who’s ready to take on a role that matches your expertise and values, we’d love to connect! Check out the details below and see if this is the right fit for you.

Purpose of Role/Summary:
As an Acquisition Manager, you will be responsible for driving user growth, lead generation, and client acquisition through paid media channels. You will own the execution, optimization, and scaling of performance-driven campaigns with a clear focus on efficiency, volume, and quality of acquired users. This role is ideal for someone who is highly analytical, commercially minded, and performance-driven. You will work closely with Digital Marketing leadership, creatives, compliance, product, and CRM teams to ensure acquisition efforts are scalable, compliant, and continuously optimised.

Main Activities and Responsibilities:

• Plan, execute, and manage paid acquisition campaigns across most platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X/Twitter, programmatic and other relevant performance channels
• Own full-funnel acquisition activities, from traffic generation to lead conversion and funded accounts
• Manage budgets, bids, targeting strategies, and channel mix to achieve acquisition targets
• Scale campaigns efficiently while maintaining cost and quality benchmarks
• Ensure all acquisition activity complies with regulatory, compliance, and brand requirements specific to the FX industry
• Monitor daily performance across acquisition KPIs (CPL, CPA, FTDs, ROAS, CVR)
• Continuously optimise campaigns based on performance data, user behavior, and funnel insights
• Run A/B tests on audiences, creatives, formats, landing pages, and offers
• Identify growth opportunities and performance bottlenecks across channels and funnels
• Proactively propose improvements to increase volume, quality, and profitability of acquired users
• Ensure correct tracking setup across acquisition funnels (UTMs, pixels, events, app installs, postbacks)
• Work closely with CRM and analytics teams to align traffic quality with lead and client outcomes
• Validate attribution logic and performance reporting across platforms
• Analyze acquisition performance beyond clicks, focusing on lead quality, activation, and revenue contribution
• Collaborate with creative and brand teams to brief, test, and iterate on acquisition-focused creatives
• Provide data-driven feedback on creative performance and messaging effectiveness
• Align acquisition campaigns with landing pages, onboarding flows, and lifecycle messaging
• Any other duties required by the role

Required Skills & Experience:

• 3+ years of hands-on experience in performance marketing or acquisition-focused media buying
• Proven experience generating leads and clients through paid media
• Prior experience in FX, CFDs, fintech, or other regulated industries is highly preferred
• Strong knowledge of major ad platforms (Google, Meta, TikTok, etc.)
• Strong analytical skills and comfort working with large performance datasets
• Solid understanding of acquisition metrics
• Ability to scale campaigns while maintaining efficiency and quality
• Strong communication skills and ability to collaborate cross-functionally

Further Info:

• Working hours are 08:00– 17:00 or 09:00-18:00 Monday to Friday
• The role is in Limassol, Cyprus
• Friendly and fun working environment
• 23+ days annual leave entitlement (Cyprus)
• Hybrid working
• Flexitime
• A competitive compensation package which includes great benefits
• Monthly social activities