At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
The Role You'll Play As the Lifecycle Marketing Manager (Leads & Reactivation), you'll develop and execute lifecycle programs that bring lapsed and churned users back into the experience and help convert new leads through owned channels including email, push, in-app, and SMS.
Reactivation will be the primary focus of this role, with an emphasis on understanding user behavior, identifying growth opportunities, and turning insights into high-impact campaigns. You'll work hands-on in Braze and in-house tools while partnering closely with Product, Creative, Analytics, and Finance to shape programs that improve reactivation, lead conversion, and engagement. This role is ideal for someone who can move confidently between strategy and execution, bring structure to complex work, and use data to form a clear point of view.
- Own the strategy and roadmap for reactivating lapsed and churned users and converting new leads through lifecycle channels including email, push, in-app, and SMS
- Analyze engagement, cohort, and customer behavior data to uncover drivers of reactivation, lead conversion, and churn recovery
- Build and manage the experimentation roadmap across messaging, incentives, audiences, channel mix, and timing
- Launch and scale lifecycle campaigns from ideation through rollout using Braze and in-house tools
- Design, run, and analyze A/B tests that improve KPIs such as reactivation rate, lead-to-activation rate, and engagement
- Map consumer flows, identify friction points, and recommend scalable solutions or short-term testing opportunities - Define lifecycle KPIs, maintain reporting, and share clear insights, forecasts, variance explanations, and recommendations with stakeholders
- Partner with Creative, Product, Analytics, and FP&A to align lifecycle priorities and drive high-impact growth initiatives
- 3+ years of experience in growth marketing, lifecycle or CRM marketing, consulting, analytics, or a data-driven marketing role
- Hands-on experience with user acquisition or growth marketing, including lead generation, conversion, and paid or owned acquisition channels
- Experience owning lifecycle programs from strategy through execution, measurement, and optimization
- Strong analytical skills, with the ability to turn data into actionable insights, testing plans, and business recommendations
- Experience designing testing strategies, running A/B tests, and using results to improve campaign performance
- Strong project management and organizational skills, with the ability to manage multiple programs and campaigns with minimal oversight
- Strong Excel skills and working knowledge of basic SQL for self-serve data pulls
- Familiarity with Braze or a comparable email or lifecycle service provider, and experience using project management software such as Asana or JIRA
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Skills Required
- 3+ years of experience in growth marketing, lifecycle or CRM marketing, consulting, analytics, or a data-driven marketing role
- Hands-on experience with user acquisition or growth marketing, including lead generation and conversion
- Experience owning lifecycle programs from strategy through execution, measurement, and optimization
- Strong analytical skills with ability to turn data into insights, testing plans, and business recommendations
- Experience designing testing strategies, running A/B tests, and using results to improve campaign performance
- Strong project management and organizational skills to manage multiple programs with minimal oversight
- Strong Excel skills and working knowledge of basic SQL for self-serve data pulls
- Familiarity with Braze or comparable email/lifecycle service providers and experience with project management tools such as Asana or JIRA
ClassPass Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ClassPass and has not been reviewed or approved by ClassPass.
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Fair & Transparent Compensation — Compensation in certain product and engineering roles is described as market-competitive. Pay in these areas is framed more favorably than in quota-carrying functions.
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Wellbeing & Lifestyle Benefits — Offerings include wellness perks such as fitness stipends and access to wellness programs that add value beyond base pay. Remote-friendly policies and stipends also support everyday well-being.
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Leave & Time Off Breadth — Benefits include paid holidays and sick time, with additional indications of generous PTO and parental leave. These provisions broaden the non-cash value of employment.
ClassPass Insights
What We Do
Discover the best workouts around. Search gyms and studios near you, book a spot and get moving. Join our quickly-growing team and you’ll have an incredible opportunity to build a career with a high-growth startup while empowering others to reach their fitness goals. Companies can also give their employees access to our global network of fitness studios and gyms with one membership, while increasing engagement, retention and saving on healthcare costs.
