The Acquisition Experience Analyst will support the optimization of the end-to-end customer acquisition journey through measurement, audience activation, tracking governance, media operations, and acquisition insights. This role will partner closely with Growth Marketing, Product, Analytics, Creative, MarTech and agency teams to ensure accurate measurement, efficient campaign execution, and identification of opportunities to improve acquisition effectiveness.
ResponsibilitiesAcquisition Operations & Campaign Execution
• Support campaign launch readiness across acquisition channels
• Coordinate with internal teams, agencies, and vendor partners to ensure timely campaign execution
• Execute and support CM360 trafficking, campaign setup, tagging, and QA as business needs require
• Support creative asset management, tracking implementation, and launch workflows
• Help maintain operational documentation, process improvements, and governance standards
• Support troubleshooting and issue resolution across acquisition programs
Tracking & Measurement Support
• Support CM360, Appsflyer, and acquisition tracking initiatives
• Partner with MarTech teams to support acquisition technology and measurement initiatives
• Monitor signal health, conversion tracking and attribution accuracy
• Assist with troubleshooting measurement discrepancies and implementation issues
• Maintain tracking inventories, documentation, and governance processes
• Support acquisition reporting and measurement validation efforts
Audience Activation & Optimization
• Support first-party audience activation across acquisition channels
• Assist with audience onboarding, segmentation, and performance analysis
• Partner with internal teams and vendors to improve audience utilization and effectiveness
• Support testing initiatives and acquisition optimization efforts
Reporting, Insights & Analysis
• Develop and maintain recurring acquisition reporting
• Analyze funnel performance and identify trends, anomalies, and optimization opportunities
• Investigate performance changes and provide actionable recommendations
• Support acquisition measurement, attribution, and audience analysis
• Present findings and recommendations to stakeholders
Cross-Functional Collaboration
• Partner with Marketing, Product, Analytics, Creative, Technology, and agency teams
• Support project management and coordination across multiple initiatives
• Help drive operational alignment and communication across stakeholders
• 5 years of experience in digital marketing, media operations, marketing analytics, ad operations, growth operations, or a related field
• Experience with CM360 trafficking, campaign implementation, tagging, or ad operations preferred
• Familiarity with Appsflyer, Google Analytics, attribution platforms, or similar measurement tools preferred
• Strong analytical and problem-solving skills
• Ability to connect data to actionable insights and recommendations
• Excellent organizational and project management skills
• Strong written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced environment
Additional Requirements:
• Ability to collaborate effectively across distributed teams and time zones
• Flexibility to support both East Coast and West Coast stakeholders and adjust schedules when business needs require
• Comfortable working in a highly cross-functional and evolving environment
At Caesars Digital, We Don’t Just Play the Game — We Set the Standard.
As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.
We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.
From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.
Ready to make your mark on the Empire?
Explore our open roles and discover how you can help shape the future of gaming.
Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.
Skills Required
- 5 years of experience in digital marketing, media operations, marketing analytics, ad operations, growth operations, or related field
- Experience with CM360 trafficking, campaign implementation, tagging, or ad operations
- Familiarity with Appsflyer, Google Analytics, attribution platforms, or similar measurement tools
- Strong analytical and problem-solving skills
- Ability to connect data to actionable insights and recommendations
- Excellent organizational and project management skills
- Strong written and verbal communication skills
- Ability to manage multiple priorities in a fast-paced environment
- Ability to collaborate effectively across distributed teams and time zones
- Flexibility to support both East Coast and West Coast stakeholders and adjust schedules when business needs require
What We Do
Caesars Entertainment is one of the world's most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars Entertainment's portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry. Caesars is always looking for intellectually-curious professionals who are aligned with our values, motivated by meritocracy, and inspired by our commitment to our guests, team members, communities, and environment. Learn what it’s like to join a diverse by design team at Caesars Entertainment and check out our open jobs.
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