Acquisition Design & Operations Growth Lead

Reposted 3 Days Ago
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Singapore, SGP
In-Office
Senior level
Financial Services
The Role
The role involves leading the execution of lead generation acquisition programs, tracking campaign performance, optimizing initiatives, and building structured updates for leadership.
Summary Generated by Built In

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

You will own the translation of acquisition strategy into structured execution, delivering measurable outcomes and scalable processes across lead generation initiatives. Working closely with the Head of Acquisition & Partnerships Growth, you will drive campaign performance, enforce operational discipline, and provide clear, data‑driven insights to support decision‑making.

Job Description:

  • Own end to end execution of lead generation acquisition programmes, ensuring consistent delivery against defined targets

  • Translate strategy into clear execution plans, including campaign mechanics, processes, timelines, and success metrics

  • Track, analyse, and report campaign performance; use insights to optimise, scale, or discontinue initiatives

  • Identify performance gaps and implement targeted improvements to drive conversion, lead quality, and cost efficiency

  • Maintain strong operational discipline, including structured pipelines, timely execution, and adherence to governance requirements (e.g. approvals, reimbursements, budgets)

  • Work closely with internal stakeholders and agency leadership to align execution, resolve issues, and escalate risks early with clear recommendations

  • Consolidate work into clear, structured updates highlighting performance, insights, risks, and next steps for leadership

  • Build and refine playbooks to ensure initiatives are repeatable, scalable, and consistently executed

Who we are looking for:

Core Competencies

  • Strong ability to structure problems and communicate clearly

  • Analytical and commercially minded, with a focus on performance, conversion, and cost efficiency

  • Comfortable taking ownership and driving initiatives independently

  • Able to operate effectively in ambiguity and fast‑paced environments

  • Skilled at simplifying complexity into clear actions and outcomes

Working Experience
5–8 years of experience in operations, campaign management, growth, or related roles

  • Proven experience owning and delivering initiatives end‑to‑end

  • Exposure to performance‑driven environments with clear targets and metrics

  • Experience working across multiple stakeholder groups (e.g. sales, marketing, operations)

  • Experience in insurance, financial services, or distribution‑led businesses is an advantage

Education / Professional Qualifications

  • Degree in Business, Marketing, Finance, or a related discipline

 

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Skills Required

  • 5-8 years of experience in operations, campaign management, growth, or related roles
  • Proven experience owning and delivering initiatives end-to-end
  • Degree in Business, Marketing, Finance, or a related discipline
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The Company
HQ: Central, Hong Kong
52,292 Employees

What We Do

In Asia and Africa, Prudential has been providing familiar, trusted financial security to people for 100 years. Today, headquartered in Hong Kong and London, we are ranked top three in 12 Asian markets with 18 million customers, around 68,000 average monthly active agents and access to over 27,000 bank branches in the region. Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa. With access to over 4 billion people in both these regions, we are investing in broadening our presence and building our leadership in the life and asset management markets. We are committed to making a positive impact on our customers, our employees and our communities by delivering the best savings, health and protection solutions to people so they can get the most out of life. Visit our websites for more information Prudential plc: https://www.prudentialplc.com/ Prudence Foundation: https://www.prudentialplc.com/en/prudence-foundation

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