At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
Position Overview:
This position plays a pivotal role in the day-to-day management of client programs, empowered to collaborate and drive forward our COE (Centre of Excellence) and Agency Operations teams to deliver on time and on budget in accordance with our diverse client scopes.
Passionate about culturally relevant social and influencer strategies, and knowledgeable about both paid and earned engagement across tiers of influencer, this role is expected to drive client programming from start to finish. This embodies every element of executional success including but not limited to; detailed tactical timelines and plans, budget management, end-to-end influencer management, day-to-day delegation to the Agency Operations team, cross-functional project management excellence with our COE team(s), and an analytical approach to measuring success in partnership with our BI & Measurement team.
As an Account Supervisor, you’re expected to jump in at every level, from post-procurement influencer management to challenging client conversations. You have a deep understanding of influencers across segments and channels, staying on top of global marketplace disclosure guidelines, with a clear understanding of best practices for demonstrating the impact of an influencer and socially-led program. This position is client-facing and should display confidence and expertise when dealing with clients. At this level, you have superior social and interpersonal skills with a demonstrated ability to work independently, while also knowing when to ‘manage up’.
Responsibilities:
- Support in spearheading strategic direction across a spectrum of social and influencer campaigns, ranging from single activations to long-term, relationship-centric initiatives, ensuring alignment with client objectives and overarching agency vision.
- Demonstrate creativity and conceptual thinking on client programs and projects.
- Deliver top-tier white-glove Account Management services tailored to each client, prioritizing clear communication and transparency. Maintain meticulous tracking and provision of campaign updates at every stage of the engagement, ensuring clients are consistently informed and empowered to make informed decisions.
- Foster seamless collaboration with our Center of Excellence (COE) teams, orchestrating cross-functional synergy to realize the flawless execution of client scopes, adhering to timelines and deliverables.
- Collaborate closely with our COE teams to identify emerging trends and opportunities within the social and influencer landscape, translating insights into actionable strategies that elevate client programs and drive meaningful impact.
- Assume ownership of post-procurement influencer management, seamlessly transitioning from talent acquisition by our Creator Relations team to nurturing enduring partnerships and facilitating content creation.
- Engage directly with influencers to co-create compelling, genuine content that authentically represents brand narratives and resonates with audience sentiments.
- Effectively work within account budget parameters. Demonstrate a solid understanding of budget parameters and ability to handle day-to-day budget.
- Maintain strong relationships with brands across a variety of verticals.
- Lead and support the development of impactful client presentations, leveraging keen insights and persuasive communication to articulate program strategies and outcomes.
- Day-to-day client leader, with oversight from the Account Director and senior management
- Oversee all influencer marketing campaigns through VN’s proprietary platform(s).
- Lead by example, fostering a collaborative and inclusive work environment where team members are empowered to contribute their unique perspectives and ideas, fostering creativity, innovation, and professional growth.
- Actively contribute to the development and refinement of agency processes and methodologies, leveraging your expertise to streamline workflows, enhance operational efficiency, and elevate the overall quality of client deliverables.
Qualifications and Skills:
- At least 5-6 years of experience in client-facing digital, social, PR or influencer role.
- Deep experience with influencer engagement across paid and earned, different tiers and segments
- Strong understanding of the influencer and social media landscape.
- Ability to manage a vast volume of influencers at any one time and multifaceted projects flawlessly.
- Experience in deep cross-functional collaboration; ability to effectively project manage complex socially-led programs to success.
- Proven record of being adaptable to a fast-paced and forward-thinking environment
- Highly organized and meticulously detail-oriented with experience managing multiple clients/projects simultaneously.
- Experience working specifically with influencers on new and/or emerging platforms (TikTok, Twitch etc).
- Additional social/digital experience in content creation, social strategy or paid media.
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
What We Do
Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation.
Our mission is to close the distance between brands and consumers and create tighter bonds.
Using real time data, first-hand insight, and collaborating with people who know their audiences intimately, we help brands find smarter ways in to deliver better value to their communities.
