Agency Purpose

We are a dynamic and innovative marketing and advertising agency, committed to delivering exceptional client results. Our purpose is to discover and unleash the untapped potential in our world with our SMARTS and HEARTS.

• LISTEN. Before anything else, we seek to understand.
• PROVOKE. Proactively question assumptions.
• SIMPLIFY. Strive to take the complex and make it simple.
• PERSEVERE. Expect obstacles. Overcome them and keep going.
• BELIEVE. Trust that, together, we can do anything.
• LOVE. Love what we do, respect, and lift each other up.

Purpose

Lay the foundation for successful client partnerships by keeping the agency team organized and up to speed on all account activities. Manage the development of creative initiatives from conception to completion, owning and fostering day-to-day client relationships. Responsible for managing social media efforts --supervising all efforts within social outlets on behalf of our client. Believer in social outlets’ ability to create awareness, spread valuable or entertaining experiences. All while building relationships and affinity for our client’s’ brands.

Responsibilities

Management of the Fundamentals

• This role includes:
• Meeting management
• Presentation materials development
• Job/Budget tracking and management
• Competitive tracking
• Status reports
• Maintain a working knowledge of – and be able to report on – client brand’s performance in the social spaces.
• Maintain a working knowledge of – and be able to report on – competitive activities in the social spaces.
• Be knowledgeable and manage the details of all assigned client projects.
• Attending weekly agency/Client status meetings per brand.
• Review monthly organic social content with brand and social teams and provide collective feedback.
• Review Influencer campaign concepts, ID Lists and influencer content with brand and social teams and provide collective feedback.
• Review paid campaign concepts and content and ensure all deliverables are met and delivered to agency partners. 
• Ensure SEO strategy is being implemented across all copy in social channels.
• Contribute to tracking and suggesting cultural trends to engage with via unique content or content engagement
• Review content through the lens of a Client's Social team member in looking for required hashtags, social media content best practices, and legal guidelines
• Ensure clients are proactively and consistently up-to-date on all projects.
• Manage and monitor all designated social media initiatives for Clients.
• Review and coordinate all specified Clients’ social media properties to include Meta, TikTok, X (formerly Twitter) Pinterest and YouTube.
• Work with creative and account management teams in creating and presenting social media plans and initiatives
• Create unique, branded content including posts, images and videos in partnership with, or with direction from creative teams as part of the daily community management responsibility.
• Participate in developing a content strategy, reporting and optimizing across platforms.

The Business of the Business

• Become and remain knowledgeable about assigned clients’ business including marketing/communication objectives, KPIs, category, competition, etc.
• Pitch posts / stories based on observations of opportunities in the market space.
• Anticipate potential changes and obstacles with the client’s business and/or our relationship and involve the appropriate agency resources to bring to a resolution.
• Work closely with the Account Director to understand our clients’ business(marketing/communication objectives, KPIs, category, competition, etc.) and show increasing abilities to have a grasp of the issues and opportunities our clients face.
• Demonstrate the ability to anticipate needs and solve problems independently.
• Partner with strategists to analyze all competitive advertising activity and lead the preparation of competitive reviews and updates.
• Ensure that project manager, creative, strategy, digital and media groups are informed of any changes in client and/or competitive climate.
• Support senior account management staff in preparation of client plans and recommendations. 
• Build strong, and trusting client relationships.

Proactive Team and Client Leader

• Supervise the planning and execution of advertising campaigns in accordance with client's objectives and budget. Responsible for delivering work on time and on budget.
• Work with Account Leadership, Production and other department heads to define project scope, staffing and time allocation for projects.
• Guides, advises, assists, and stimulates all team members with the explicit goal of developing the agency’s account management talent. Takes action on underperforming individuals in a proactive respectful manner.
• Set accurate expectations with client, internal teams and partner agencies on project schedules communicating any shifts along the way.
• Collaborate with strategy, media and creative teams in the development of the agency's recommendation for the advertising mix to be used and the creative approach to be taken.
• Manage client questions as it relates to production timing, estimates and workflow.
• Presents information and recommendations with confidence, instilling trust.
• Develop strong working relationships with partner agencies ensuring two-way knowledge sharing.

Competencies

Composure: Is cool under pressure; does not become defensive or irritated when times are tough, is considered mature, can be counted on to hold things together during tough times, can handle stress, is not knocked off balance by the unexpected, doesn’t show frustration when resisted or blocked; is a settling influence during a crisis.

Creativity: Comes up with a lot of new & unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in    brainstorming settings.

Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement, experiments, and will try anything.

Organizing: Can marshal resources (people, funding, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently arranges information and files in a useful manner.

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets firsthand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Professional Skills & Knowledge

• Experienced in leading full scale traditional and/or non-traditional marketing programs from idea conception through wrap-up.
• Demonstrate understanding of agency operations.Solution-focused and seek to understand the larger situation and find viable outcomes with objectivity.
• Ability to think independently and recommend improvements to existing processes.Help activate and foster the McKinney culture.
• A professional role model with a positive influence who motivates colleagues.
• Ability to collaborate with key stakeholders across all offices. Shows expert skills in writing and speaking to effectively provide the knowledge as well as increase the levels of understanding and acceptance among audiences.
• Expert in Google Suite Collaboration Tools, especially Google Slides, as key communication tools.

Experience

Five or more years of agency or related communication industry experience that provides an understanding of advertising, marketing, media, creative, production, research, direct marketing, agency and finance. Additionally, social media experience in a production environment at a digital agency, full service advertising agency or client-side. Active blog or social media presence. Proven experience in managing internal and external content contributors and working with other brands on Meta, TikTok, X (formerly Twitter) Pinterest and YouTube. 

Salary Range

Our estimated range for this role is $100 - $120k

Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.

We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x/year to ensure we are supporting employees in living into their full potential. Our promotions are not limited to a specific time per year. Promotions are tied to performance.

Right To Work In The US

You must be authorized to work in the US for any employer.  At this time, we are not sponsoring or providing assistance with obtaining work authorization. McKinney is a place where everyone can grow. Studies have shown that marginalized communities  such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

This position is a hybrid schedule and will be in person two to three days a week in Stamford, Connecticut. The hours are 9 am - 5 pm. 
We look forward to meeting you!