Account & Strategy Director

About Collectively:

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) -  is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations.

About the Client Partnerships Team

The Client Partnership team leads the strategic and relationship side of our influencer marketing services agency throughout the lifecycle of an account at Collectively–ensuring our partnership with clients is successful, industry-leading and directly in support of our client’s creator marketing ambitions.

This team is focused on cultivating and growing successful relationships with account stakeholders in our client community through best-in-class work and services–delivering strategic influencer marketing proposals/RFPs, industry-leading thought partnership and ongoing strategic direction throughout the lifecycle of our agency/client partnership to support brands in becoming more effective, innovative creator-centric marketers.

This role is directly responsible for the servicing and performance outcomes for a set of individual accounts. The Director is responsible for overseeing and directing the work of CP staff across core workflows, as well as directing and facilitating effective and successful cross-functional collaboration and agency servicing experience throughout the client journey.

Responsibilities

The Account + Strategy Director is a leadership role responsible for at least one and up to several client accounts (average 2-5 direct reports) and is responsible for retaining (on average) between $5MM-$10MM in revenue annually depending on the client ecosystem.

The Strategy & Account Director will report to a business leader (VP or SVP) and is responsible for three key areas of work:

Client Relationships & Partnership

• Leads and directs the client relationship management day to day and sets the tone for client services success on your accounts–balancing both the staff experience and the client perspective
• Leads and directs the application of our influencer marketing services and solutions for senior marketers, helping provide ongoing expertise and thought-leadership, pushing clients to see broader roles for creator marketing within their marketing plans, and supporting longer-term planning with clients that reinforces Collectively unique value proposition as a specialized influencer/creator agency
• Strategic client partner and conflict manager capable of translating client servicing needs into successfully sold through influencer strategies and scopes that our internal teams are capable of delivering
• Represents Collectively on IAT (Inner Agency Teams) helping support integrated marketing plans and advocating for creator marketing best practices in a 360 marketing planning + execution environment
• Building client confidence in the agency, earning trust, and leading challenging client conversations diplomatically
• Provide client services leadership day to day for the CP and cross-functional teams, helping to navigate stickier or trickier situations; leaning in directly to expedite or accelerate solutions, interfacing directly with senior clients to align on mutual solves for ways of working on timelines/expectation management inline with our servicing philosophy and code
• Escalate client relationship challenges to business leadership, sets context and collaborates on solutions

Team Management & Mentorship

• Facilitate and support direct reports (Client Partnerships team) and dotted line staff (Production, Analytics, Creative) to be successful in their roles delivering account strategy & services, focusing on staff retention and supporting skill growth
• Accountable to core deliverables, this role actively plans and provides guidance & feedback, consistently helping the team meet or raise the bar on quality (Directly Accountable: Proposals, QBRs, Performance Reports, POVs; Consultative: Creator Lists, Briefs, Content)
• Directs & leads team inputs and success on tasks across operational workflows (contracting, budgets, staff plans, hours tracking)
• Synthesizes challenges or themes across accounts and proactively engages with functional leadership to evolve or pivot
• Leads and sets tone for cross-functional teams–an internal champion and client champion who often bridges the two groups
• Provide client services support for navigating stickier or trickier situation; interfacing directly with senior clients to align on mutual solutions for ways of working on timelines and expectation management inline with our servicing philosophy and code
• Consult into Client Partnerships functional philosophies, best practices, processes, deliverables and tools, as led by our CEO/ Head of Client Partnerships or VPs
• Consult on resourcing, hiring and team and prioritizations

Account Strategy + Creator Marketing Services Evolution

• Set the account partnership and influencer programming strategies including client satisfaction planning, growth opportunities, “land & expand” strategies and day to day campaign success
• Manage and support direct reports in the successful creation, production and timely delivery of successful RFPs, Briefs, incremental opportunities, wrap reports and/or other key client partnership deliverables throughout the course of the client journey–in line with client expectations
• Proactively seeks out and guides the team to develop unique, innovative and boundary-pushing opportunities for client partners
• Review & refine client communications, POVs, or deliverables to ensure they meet quality standard and are winning in market (retaining/improving as the space shifts)
• Collaborate closely with Production and Performance & Analytics leadership colleagues to inform, iterate and improve service offerings and processes
• Collaborate closely with business leadership and delivery leadership, including the CEO and COO, to improve overall account profitability strategies and to iterate on services models that best support client needs and expectations of day-to-day cross-functional account team operations

Requirements

• At least 8 years related experience in a client-facing role at a social or influencer agency, with at least 4 years in a people management role
• Experience representing their agency in an Inner Agency Team (IAT) environment
• Demonstrated ability to negotiate complex partnerships and navigate challenging client services situations with maturity and leadership
• Significant client-facing experience with senior level, Fortune 500 marketers
• Demonstrated success as a people-manager and team-builder with diplomacy and collaborative approach to cross-functional team directing/leading
• Demonstrated success growing and retaining seven-figure, multi-year client accounts and relationships
• Demonstrated organic social media, paid social, and influencer marketing strategy expertise
• Demonstrated ability to manage through significant ambiguity and change
• Strong organization skills with attention to detail and excellent follow-through
• Exceptional communication skills—both internally and externally, written and verbal
• Ability to work efficiently across a variety of tasks and manage time appropriately for projects
• At home in a rapidly-changing, fast-paced working environment; thrives on change.
• Collaborative working style with positive attitude and enthusiasm for making great work happen

Key Performance Indicators

• Client renewal rate, reputation/satisfaction scores, and relationship strength (measured across multiple indicators and feedback loops)
• Consistently demonstrates Collectively Code values and stands out as a trusted, go-to leader at Collectively with strong working relationships across the agency
• Successful and trusted client relationships
• Self-manages competing assignments and deadlines
• Ability to manage up quickly and effectively to VP/SVP (synthesis of information, clarity around recommendations, context setting, deadlines, prioritization)
• Consistently levels up direct reports and is comfortable with active coaching to improve the skills of direct reports or dotted line contributors
• Exhibits a collaborative and solutions-focused approach
• Proactively seeks opportunities to improve in areas of growth
• Proactively seeks opportunities to improve our client work

Benefits & Team Member Experience

• Medical, Dental & Vision 
• Supplemental Insurances 
• 401k Matching
• Monthly Wellness Stipend
• Remote-First
• Flex Fridays
• Step Up Recognition Program
• Collectively Employee Resource Groups (ERGs)
• Virtual & In-Person Events
• Generous Allotment of Sick Days
• Birthday PTO

Pay

The pay range for this position is $150,000 to $172,500. Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.