Purpose-built for franchise and mid-market brands, Point Success specializes in the intersection of AI-driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend — it also optimizes the entire customer lifecycle for scalable growth.
Point Success manages digital advertising for more than 500 service-based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the SmartBug Media Family.
Responsibilities
● Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally.
● Build strong, trust-based relationships with clients to support retention and upsell opportunities.
● Lead client meetings, communicating insights, results, and recommendations clearly.
● Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts.
● Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics.
● Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support.
● Provide guidance, mentorship, or training to less experienced team members.
● Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division.
● May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development.
● Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms.
● In some cases, provide execution support to Leads on more complex accounts.
● Independently manage the execution alongside client management for smaller clients.
● Monitor performance via dashboards and ensure reports reflect current data and actionable insights.
● Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals.
● If applicable, perform local SEO work including content writing, posting to social media, managing Google Business profiles.
Required Experience & Qualifications
● At least 2 years of client-facing or customer service experience.
● Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred.
● Demonstrated ability to manage complex campaigns and meet performance goals independently.
Preferred Skills & Attributes
● Client-Focused: Proven track record of building client relationships, improving retention, and identifying growth opportunities.
● Analytical Mindset: Comfortable using data to drive decisions and explain results to clients.
● Leadership Potential: Shows initiative and capability to lead internal projects or mentor junior staff.
● Curiosity & Learning: Continuously explores new strategies, platforms, and technologies to improve performance and processes.
● Proven Success: History of driving client results through strong ROI, upsells, and account growth.
Measurables
● Client retention and satisfaction
● Achievement of campaign KPIs (e.g., cost-per-lead, ROI)
● Quality of communication and reporting
● Contribution to team leadership or mentorship
● Impact on account growth and upsell opportunities
Skills Required
- 3-4 years managing paid media campaigns (Google Ads, Facebook/Instagram Ads)
- At least 2 years client-facing or customer service experience
- Google Ads Search certification
- Demonstrated ability to manage complex campaigns and meet performance goals independently
- Platform certifications such as Meta Blueprint or Microsoft Ads
- Experience with local SEO, Google Business Profile management, and social posting
What We Do
All Systems, Grow. Get the most out of your full customer lifecycle with SmartBug Media, a full service digital agency creating resilient growth in every phase to deliver predictable growth for your organization. We Know Where You Grow from Here. We empower you to leverage the tools you're already using while introducing you to cutting-edge revenue and predictable revenue-generating strategies. Backed by deep technical expertise, SmartBug is ready to skyrocket your company. Unmatched Expertise, Uncompromising Quality. We don't throw around the word “expert” lightly. Our team is composed of industry veterans who've honed their technical and strategic skills from top-tier universities and globally-renowned brands. With us, you collaborate with experienced professionals unmatched anywhere else. For over 15 years, we've not only mastered HubSpot, earning Partner of the Year twice and Elite Solutions Partner status. We have also established ourselves as a Klaviyo Master Elite partner, Google Premier partner, and proud Shopify partner. But we aren't about titles—it's our proven success, reflected in 500+ 5-star reviews, that speaks for our commitment to success. Now is the time to grow with SmartBug.
