The Role
The Account Planner plays a vital role in both pre-sale ideation and post-sale execution, developing compelling and customized plans while ensuring seamless execution of display, turnkey social, and site-centric campaigns. This role is responsible for building media and client-supplied content distribution strategies that align with client KPIs, enhancing the client experience and driving campaign success.
Responsibilities
- Develop display media only campaigns and branded content distribution strategies for RFPs within a $250K budget, aligning with brand goals and performance objectives while ensuring BDG’s profit margin.
- Build strategic and tactical media plans in BDG or client templates, leveraging BDG’s inventory, audience insights, and platform capabilities to drive performance.
- Assist in COGS calculations for proposals, ensuring profitability at various budget levels.
- Enter plans into the OMS and QA media plans for accuracy before submission.
- Once the campaign is sold, serve as a point of contact for the client providing a high level of client service.
- Work closely with Ad Ops, Branded Content, and Distribution teams to activate campaign elements.
- Monitor campaign pacing and performance, identifying optimization opportunities to maximize delivery and client success.
- Assist in client reporting and post-campaign insights, gathering data to inform renewal and upsell opportunities.
- Track and document best practices, learnings, and case studies to improve future proposal strategies.
Skills
- 1-3 years experience
- Digital media planning or buyer experience and has developed or executed brand campaigns
- Data analytics and performance driven insight
- Campaign and project management
- Time management, organization, detail oriented mindset is key
- The ideal candidate has the ability to work well under BDG Revenue goals and client needs
- Proficiency in MS Office and Google Suite experience with tools such as: Google Ad Manager, Monday.com, Prisma Mediaocean, and an OMS (Operative One or Boostr).
BDG Media Inc. is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.
Similar Jobs
.png)
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
BDG is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 100 million readers and 122 million social followers turn to our brands - Bustle, Elite Daily, NYLON, The Zoe Report, Romper, Scary Mommy, Fatherly, The Dad, W Media, Gawker, Input, Inverse, and Mic – to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG was founded in 2013 and is headquartered in New York City.
