Account Manager

Posted Yesterday
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London, Greater London, England, GBR
In-Office
Senior level
AdTech • Marketing Tech
The Role
Lead client-facing account work for PR, social and experiential campaigns. Develop strategies, manage media and influencer relations, oversee events, coordinate junior teams, handle budgets and reporting, support pitches and new business, and ensure timely delivery against KPIs.
Summary Generated by Built In

Agency :

Havas Red

Job Description :

At Havas Red, we create borderless work because we have who and what it take to think without borders. Our outputs transcends countries, audiences, channels and formats.

We have a strong track record of delivery buzz-worthy, thumb-stopping, action-driving, award winning campaigns and initiatives.

We are the global corpsumer agency.

Whether we’re talking to audiences on socials or cultivating conversations among lifestyle consumers through headlines, our depth in expertise in person-to-person communications enables us to seamlessly share a brand’s full story, where its audience choose to consumer it.

Your Role - Senior Account Manager

Reporting Into - Senior Account Director

Reports - TBC

Responsibilities:

Client Management

Research and monitor clients’ business and industries to stay up to date on trends, developments and breaking issues, and, in concert with senior managers, counsel client accordingly

Develops and cultivates positive relationships with allocated clients, and their

stakeholders/influencers such as media, third party constituencies, and current and prospective customers to convey key messages

Participates in discussions with clients to understand PR, social and experiential briefs, as well as broader briefs involving other members of the Havas Village, assisting the client to develop these when required

Prepares background materials and research for client brainstorms

Makes a positive contribution in brainstorms

Prepare basic communications strategies and programs for clients and make a solid contribution to more complex ones

Effectively present strategies and programs to clients

Working with senior managers, prepare and regularly review and update detailed

project/program plans including working timetables of activity to ensure successful implementation and achievement of KPIs

Continually review programs to ensure all deliverables are met and suggest new

initiatives to reach goals as required

Ensure timely, accurate and insightful reporting to and correspondence with clients including professionally written agendas, meeting reports, weekly updates and monthly activity reports

Autonomously manage small- to medium-sized accounts in consultation with senior manager/s

Media and Influencer Relations

Ensures accurate, relevant media distribution lists are developed and kept up to date

Develops and cultivates a wide range of relationships across mainstream and specialist media relevant to client base

Cultivates strong relationships with social influencers relevant to client base

Develops high quality key messages, media releases, Q&As, prepared remarks, stand-by statements and other materials, including research, writing, editing, collating and distributing through relevant news and social media channels

Works with targeted media and influencers on story/content development

Ensures media are proactively followed up to achieve agreed KPIs, cultivating a positive client presence

Respond to and follow up media enquiries in a timely, efficient and professional manner

Organises, implements and oversees media and influencer events including

conferences, briefings, tours and activations

Proactively troubleshoots client issues that may arise, alert senior team members and propose solutions/actions

Works with senior managers, develop materials on more complex issues

Proactively troubleshoots client and implementation issues that may arise, alert senior team members and propose solutions/actions

Drafts quotes and liaise with clients on smaller issues

Works with senior managers, develop materials on more complex issues

Digital and Social

Has a sound understanding of current digital channels and social media as marketing tools

Works with the social and content divisions to develop best-in-class social and digital strategies for clients

Assists juniors to develop high quality content calendars and ensure posts are timely, targeted, accurate and in keeping with the strategy Works with social and content divisions on paid campaigns to boost posts and build communities

Ensures comments are responded to appropriately and in line with Red Social guidelines and standards

Ensure a client, industry and competitor social media activity is monitored and reported on in a timely and accurate way

Event Management

Plans and implements events including research, venue, catering, talent selection and management, theming and decoration, speaker briefs and speech-writing, working with sister agencies as required

Provides quality control, issues management and hands on support at the event, and professionally interact with clients, stakeholders and guests

Planning and Strategy

Supports senior managers on new business pitches, tenders and proposals including research, brainstorming, drafting case studies, developing media targets and story angles

Presents confidently at pitch meetings and tissue sessions as required

Prepares basic communications strategies and programs for clients and make a solid contribution to more complex ones

Manages and coordinates assigned junior account teams ensuring effective and efficient deployment of resources, and high-quality work that meets clients’ objectives in a manner that provides value for money and account profitability, flagging any issues with senior managers.

Ensures timesheets are completed accurately and in detail each day

Manages allocated budgets with no over-runs without prior client approval, including following all Havas Red and client financial processes including raising and processing purchase orders

New Business

Supports senior managers on new business pitches, tenders and proposals including research, brainstorming, drafting case studies, developing media targets and story angles

Presents confidently at pitch meetings and tissue sessions as required

Proactively recommends additional projects to existing clients

Maintains and grows a network on LinkedIn

Attends industry and relevant client events

Uses networks and networking opportunities to uncover new business opportunities and brings them to the attention of senior managers

OUR AGENCY BEHAVIOURS

Set up for success: We start from a place of discovery, seek out the right support and listen to all viewpoints with enthusiasm and positivity. We are committed to providing tools, training and mentoring to help us learn and improve, to create an environment to do our best work.

Pave the path: We choose courage over comfort. To be the best, we must always play like we are second-best, because that enables us to focus with clarity on getting better every day. We are fearless in our pursuit of transformational communications.

Execute with excellence: We do incredible work by raising the bar. Executing with

excellence means “good enough” simply isn’t good enough at our company. We go the extra mile to exceed expectations in all we do.

Be in balance: We expect the best from one another and strive for a culture of trust. We empower each another to be flexible and prioritize balance, mental well-being and physical health to enable us to do our best work.

Act with care: We have a responsibility to act with care about our business, our colleagues and the communities in which we operate. Caring is going the extra mile in how we do our jobs, treat our colleagues and contribute to making a positive difference in society.

Instil inclusivity: We are inclusive of different voices, perspectives and experiences, and believe we are stronger as a team when we celebrate our differences. Cultivating a culture of inclusion, equity and equality is never done, but we are passionate about the pursuit.

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Skills Required

  • Client management experience
  • Media and influencer relations experience
  • Understanding of digital and social media channels and paid social campaigns
  • Event planning and on-site event management experience
  • Experience preparing communications strategies, media materials and written collateral (press releases, Q&As)
  • Experience managing small-to-medium sized accounts and leading/ coordinating junior account teams
  • Budget management and adherence to financial processes (purchase orders, timesheets)
  • Presentation and pitch support experience / ability to present confidently
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The Company
HQ: New York, NY
10,001 Employees

What We Do

At Havas we aim to make a meaningful difference to the brands, businesses and the lives of the people we work with. We are the world’s most integrated advertising and communications business. Through our village model, we build seamless teams around the individual needs of each of our clients. Our ambition is to be a home for fabulously talented people and a partner to great brands. But most of all, we want to be a rewarding place to work at, and a great partner to work with.

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