Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.
Position Summary
In this role, you are both strategic and sales-driven to manage and grow a portfolio of high-value enterprise and hybrid accounts within the branded merchandise industry. This role requires a deep understanding of the promotional products space, strong enterprise-level relationship management, and a proven ability to drive revenue growth through strategic planning, value-driven selling, and cross-functional collaboration.
You must be both a strategist and a closer and thrive on expanding client relationships, exceeding sales goals, and delivering creative solutions that align with brand compliance and client marketing objectives.
Key Responsibilities
Strategic Sales & Account Growth
- Prepare and maintain an actionable strategic account plan using the OST model (Objective, Strategy, Tactics) for all assigned accounts focused on quarterly budget attainment (profit and margin results).
- Own and exceed sales and margin goals across assigned accounts.
- Identify new opportunities within existing accounts to drive incremental revenue through strategic prospecting and relationship building.
- Act as a trusted advisor to clients, aligning merchandise strategies with their broader marketing and brand objectives.
- Lead Quarterly Business Reviews (QBRs) and Account Business Reviews (ABRs), delivering insights, performance metrics, and strategic roadmaps.
- Forecast revenue and contribute to long-term strategic planning for key accounts.
- Ensure data hygiene guideline compliance. Manage all opportunities, tasks, and key performance indicators to prescribed guidelines through insights from Salesforce CRM, promo and program performance analysis, and proactive recommendations.
Client Relationship & Brand Stewardship
- Build and maintain strong relationships with client stakeholders, serving as the primary point of contact.
- Ensure full compliance with brand guidelines, contracts, and program standards.
- Deliver proactive, solutions-oriented support to meet evolving client needs, acting as both consultant and problem-solver.
Cross-Functional Collaboration
- Work closely with Creative, Merchandising, Programs, Sales Ops, Supplier Relations, and other internal teams to deliver a best-in-class client experience.
- Develop merchandise strategies that reflect market trends and elevate the client’s brand.
- Coordinate and manage multiple complex projects with varying scopes, timelines, and logistical considerations.
Operational Execution
- Ensure client pre-sale, order and approval processes, supplier compliance standards and production timeline expectations are met
- Ensure all project communications, updates, and deliverables meet client and internal expectations.
- Accurately log and manage account activity in Salesforce to ensure full pipeline visibility and performance tracking.
Client Events & Onboarding
- Successfully onboard new enterprise clients, ensuring a smooth and strategic launch.
- Coordinate and attend client events as needed, ensuring high satisfaction and brand alignment.
- Participation in departmental and other meetings as required
- Other duties as assigned by direct manager, sales leadership and/or executive team
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5+ years of experience in the branded merchandise/promotional products industry preferred.
- Proven track record of sales success and strategic account growth.
- Exceptional communication skills — written, verbal, and interpersonal.
- Highly detail-oriented with strong organizational and project management skills.
- Comfortable working independently and collaboratively in a fast-paced, dynamic environment.
- Strong judgment, professionalism, and ability to navigate sensitive client interactions.
- Proficient in Microsoft Office Suite; Salesforce experience strongly preferred.
- High level of curiosity, accountability, and a proactive, solution-oriented mindset.
- Ability to manage multiple priorities in a fast-paced, client-focused environment.
- Willingness to travel approximately 50% of the time.
We are pleased to share the base salary range for this position is $70,000-$82,000. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.
Connect With Us! Not ready to apply? Connect with us for general consideration.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or related field
- 5+ years of experience in the branded merchandise/promotional products industry
- Proven track record of sales success and strategic account growth
- Exceptional communication skills
- Proficient in Microsoft Office Suite; Salesforce experience strongly preferred
What We Do
BDA is the nation's premier promotional Merchandise Agency™. We help our clients meet their business needs through the power of branded merchandise. Our clients consist of Fortune 1000 companies worldwide and every major U.S. sports league and team. Customers come to us to extend their brand reach through strategic initiatives, custom campaigns, integrated eCommerce programs and sports sponsorship activations. And associates come to us for our high energy and high expectations. We are over 900 associates strong, operating in offices around the globe, including our newest office in Manila. Our Locations: Atlanta, Austin, Bentonville, Boston, Charlotte, Chicago, Cleveland, Dallas, Denver, Detroit, Greenville, Houston, Indianapolis, Jacksonville, London, Los Angeles, Manchester, Manila, Milwaukee, New York, Newark, Paris, Phoenix, Portland, Providence, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, Shanghai, Shenzhen, Washington D.C., and Windsor Today, the company is celebrating 34 years of business with such high-profile brands as Coca-Cola, Sony, AT&T, NFL, Ford, Starbucks, GE, Kellogg’s, HBO, and many more. Interested in joining the BDA family? Visit https://www.bdainc.com/culture/
