Account Manager

Introduction 

Greenpark's continued success is dependent on the strength and depth of our valued long-term client relationships. 

Our clients trust us because we deliver Brand publishing, SEO Insight, Content Production and Paid Media Campaigns, with a can-do attitude and the tenacity it takes to make great work happen - and great work is common goal that fuels us all!  

Our relationships are proactive and never passive, we are tireless in our pursuit of knowledge and understanding of our clients' business, needs, challenges and competitors. 

Our ambition is to be engaged across every aspect of our Clients' business where we have the expertise and skills to such an extent that we become indispensable to them. 

A job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.  

Why The Job Exists 

• To support the growth of the agency by developing and growing positive and long-lasting relationships with Greenpark’s clients; 

• To ensure that our clients are well serviced with all information that they need at any given time 

• To be a brand representative for our clients within the agency, helping ensure that any work that is produced is on brand and on brief 

• To help identify possible opportunities for account growth, and provide the wider team with proactive ideas 

What The Job Covers 

• Client relations 

• Oversight and quality control of work delivery 

• Financial account health 

• Internal project reporting and communications 

Reporting and Communication Structure 

• The Account Manager reports into the Head of Client Services (HCS). Performance and progression are reviewed together with the BD.  

• The Account Manager reports into the Head of Client Services on a project basis. The AM must keep the Head of Client Services up to date on the progress and health any given account, project, individual client relationship.  

• The Head of Client Services reviews work before delivering to Client. The Head of Client Services is accountable for the individual client relationship so should be kept informed at all times. 

• Deliverables and reviews of work should be done alongside the HCS or the Managing Director APAC (MD) if relevant for the project.  

• Overall account issues or concerns should be escalated to the HCS, who then in turn reports into the Managing Director APAC.  

Responsibilities 

• Maintain day-to-day communications with our clients, keeping them up to date on project statuses and gaining responses to Greenpark’s questions. Develop a repertoire with the clients and get to know them also on a personal level while doing so  

• Take briefs from client and review them together with the AD and other, relevant, core team members. Help drive the right response and best way to deliver the work, to the highest quality.  

• Begin to lead Greenpark’s response to brief  

• Liaise with and bring together the relevant Greenpark’s delivery team. Ensure that the team has all information that they need and are united to deliver the highest possible quality work, aligning and exceeding client expectations  

• The AM is responsible for regular client and internal project status updates  

• Understand your client on a personal level, try to identify their individual objectives and challenges within their business  

• Fully understand the brands that you work with, the industry that they sit within and their core competitor sets  

• Keep your team updated with any relevant industry developments that you find, whether related to our business or our clients  

• Begin to apply a strategic mind to all deliverables, considering how they fit within the bigger picture of a project, working with the BD and other team members to develop these skills  

Business Development and Commercial Performance 

• The Head of Client Services is accountable within Greenpark for the organic growth of our existing client base.  

• Individual client and project targets are set as part of the wider team and business targets. The AM should be proactive with ideas that could help the business upsell, develop work or move into new areas of work in order to meet these targets.  

• The AM should ensure that work is progressed at a good pace and to a high quality, and keep the clients updated on this progress, so that scopes can be closed to a high standard and new scopes raised.  

Financial 

• The AM needs day-to-day awareness of how a project is tracking financially. They should be in continual communication with the Project Managers to get this information. This is so that client and internal stakeholder questions can be answered, and any budget tracking risks can be flagged internally.  

• Report back to the HCS, MD APAC and finance team on the financial health of a project or account where relevant alongside the PMs.  

• Stay up to date on the finance team’s internal project tracking process and adhere to this, with relevant updates provided as needed.  

Performance review and personal development 

By the Head of Client Services on the basis of:  

• Development of client relationships  

• Contribution to account growth  

• Quality control of work  

• Working well within the Greenpark team  

• Interpersonal/communication skills;  

• Being a team player;  

• Being an effective coach/manager  

• Demonstrating the core values of Greenpark;  

Handling target 

• The Head of Client Services is accountable for a yearly team handling target. This is for the whole team and all clients/projects.