Your new role
This is a field-based role supporting Local Sales, by selling our Classic & Digital TfL product portfolio to new customers, and growing and retaining our existing direct customer base, across the private and public sector markets.
You will be responsible for handling your own marketplace, being in control of your own density and able to scope out your own niche.
You will be a client facing ambassador of Global, representing the iconic TfL transport network with Classic and Digital products.
Key Responsibilities
Sales Growth & Account Management (40%): Develop an expert knowledge of the businesses within your assigned marketplace, working on contact leads provided, and developing a local contact list to grow the territory account base across London and the UK.
Grow an expertise in understanding the opportunities available across the TfL and how they can help clients achieve their campaign objectives
Ability to develop big, creative solution led ideas across the TfL
Client Relations (30%): Maintain and grow existing clients and ensure a clear growth plan is in place to grow revenues each quarter.
Understand the needs of your clients, identify the best possible marketing solutions for them and make valuable contributions.
Revenue Targeting & Forecasting (20%): Achieve the weekly face to face meetings and prebook meeting KPIs, ensuring all activity is recorded accurately in Salesforce.
Ensure activity enables the creation of opportunities each week that are working at your recommended revenue pacing level (monthly revenue target) and accurately forecast.
Ensure value is improved for all transactions avoiding high level discounting
Collaboration & Creative Solutions (10%): Work closely with the Partnerships, Campaign Hub and Creative Solutions teams to deliver compelling and innovative marketing campaigns for clients.
Be able to effectively plan and book a client’s campaign in our booking system, gPlan and grow proficient in using our gLabs dashboard reporting suite
Invest in your self-development to stay on top of all internal communications such as Workplace, The Catch Up & Broadcast Bulletin, plus attend all relevant training opportunities.
What You’ll Love About This Role
Think Big: Every day is an opportunity to push boundaries, pitching big to your clients
Own It: Take charge of your client base and market, delivering incredible results for your customers
Keep it Simple: Focusing on what’s important, and ensuring you have a strong sales pipeline for success
Better Together: Collaborate with a dynamic team on campaigns, and your development
What Success Looks Like
In your first few months, you’ll have:
Become an expert in the knowledge of our TfL format, inventory, and brands!
Be able to effectively plan and book a client’s campaign in our booking system.
Understand the opportunities across London and the UK and develop a local contact list to grow the territory account base, and source new business.
What You’ll Need
Interest in Media: A keen interest in media planning and advertising, with any experience in outdoor advertising being a plus.
Relationship Building: Ability to build and nurture stakeholder relationships with diverse
audiences.
Analytical Skills: Comfortable analysing campaign data to identify opportunities and optimise revenue.
Presentation Skills: Eagerness to develop skills in delivering professional, engaging presentations.
Proactivity: A self-driven attitude with an entrepreneurial spirit.
Flexibility: Ability to work effectively in a hybrid setup with travel into London.
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What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold.
Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers.
Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
