Account Manager, Paid Search

1586 - Account Manager, Paid Search

Role Summary and Impact

About WPP 650 

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact – the kind you can point to with pride.

As a Paid Search Account Manager, you will be responsible for owning the day-to-day execution of all elements of paid search activity. You will employ strong platform knowledge and manage client/supplier relationships to make sure you and your team deliver flawless operations, experimentation, media plans, performance optimisation, and reporting & analysis.  

The role involves managing one or several Account Executives (overseeing their workload and output, as well as managing their development) to successfully execute deliverables and exceed client’s expectations. The Paid Search Account Manager will also act as a key point of contact for the Global Hub, who are a core part of your team.   

People. 

• Motivational Manager leading by example whilst coaching & developing your Account Executives in the UK & Global Hub; providing constructive feedback at every appropriate opportunity.  
• Oversee, as appropriate, the performance of Account Executives and Global Hub; ensuring that you quality control work and advise them on the correct course of action, as needed. 
• Delegating and managing the workload and output for your team, including in the Global Hub, who ensure daily diagnostics and governance is achieved to the highest standards.  
• Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates. 

Product 

• Ensure adherence to the WPP650 Way for Paid Search on your clients and contribute to the development our products.  
• Making full use of the technology available. Adoption of 3rd and 1st party tools & technology (e.g. Unlock, GroupM Automations Portal etc.). 

Operations. 

• Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained. 
• Implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement and providing recommendations to Directors. 
• Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future. 

Profile. 

• Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider WPP Media training & events, and more.  

Performance.  

• Collaborate with and support your team in the implementation and optimisation of paid search campaigns for clients. 
• Effectively manage you & your team’s designated accounts, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities, whilst working with your Account Director to devise strategy and translate this into campaign delivery. 
• Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide Account Executives in how this can be effectively achieved. 
• Foster a good working relationship across all clients & suppliers to facilitate flawless execution of plans and builds rapport to become a trusted advisor.  
• Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.   

Growth.

• Responsible for the execution of a ‘fearless growth’ mindset in your team; continually experimenting and driving performance forwards for clients.   

Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, Account Executive development, increased utilisation of the Global Hub, and overall progress of clients against the WPP650 Way for Paid Search. 

Skills and Experience
We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.  

It’s essential that you have: 

• Some experience line managing people, their development and workload.  

• Deep Paid Search knowledge and experience, with current dated certifications (Google Ads and Microsoft Ads). 

• Excellent knowledge of bid management and core Paid Search technology platforms (Google Analytics, GMP platform, SA360, Adobe for example). 

• Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing.   

• Strong Microsoft Office skills which include Excel & PowerPoint. 

• Experience in Google Data Studio or similar reporting platforms.  

• Operationally proficient with excellent project management skills. You have a demonstratable ability to manage multiple tasks at once. 

• You are proactive; we need people who have the confidence to question the status quo.  

• You have immaculate attention to detail.  

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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