Contribute to industrial growth in a strategic German market
You enjoy building customer relationships in a technical environment and working closely with industrial teams? Join LACROIX Electronics in Willich and contribute to the development of strategic customer accounts in a fast-evolving EMS market.
LACROIX is an international industrial and technology group delivering electronic equipment and industrial IoT solutions. The Group is accelerating its development in Europe, with Germany as a key strategic market.
Our Willich site plays a central role in this ambition: strengthening local partnerships, supporting demanding industrial customers and expanding our presence across key sectors such as industry, defense and home & building automation.
By joining us, you will directly contribute to this growth dynamic and to the development of long-term customer relationships in the German market.
Why we are recruiting
As part of a team reorganization and business growth ambitions in the German market, we are strengthening our sales team in Willich.
Your role will be to manage and develop existing customer accounts while contributing to revenue growth in key markets such as industry, defense and HBAS.
Your role
You act as a key interface between customers and internal teams, combining commercial development with operational coordination.
Your main responsibilities:
- Manage and develop a portfolio of existing customer accounts,
- Build strong relationships with customers and identify growth opportunities,
- Anticipate customer needs and align them with LACROIX capabilities,
- Coordinate cross-functional teams (program management, supply chain, quality, purchasing…),
- Support customer visits, audits and site tours,
- Contribute to sales pipeline development and marketing initiatives,
- Ensure follow-up of ongoing projects in collaboration with program management.
What makes this role unique:
- A hybrid position between account management and program coordination, at the heart of industrial operations,
- Direct exposure to customers, production and cross-functional teams,
- A growing German market with strong development potential,
- An international and collaborative environment within a family-owned industrial group,
- A structured framework (tools, roadmap, marketing support) combined with real autonomy in customer management.
Your team and environment:
- You report to the Sales organization,
- You work daily with program management, purchasing, customer service and NPI teams,
- You interact with customers mainly based in Germany, with occasional international exposure,
- You will progressively build your own customer focus team depending on projects.
Profile we are looking for
You are comfortable navigating both technical and commercial topics in an industrial environment.
Essential skills and experience:
- Experience or strong understanding of the EMS / electronics manufacturing environment,
- Ability to manage customer relationships and develop business opportunities,
- Strong communication and stakeholder alignment skills,
- Proactive approach with a clear focus on business growth,
- Ability to work in a matrix and cross-functional organization,
- Professional level in German and English.
Nice to have:
- Experience in program management or project coordination
- Exposure to industrial, defense or HBAS markets
What you will find at LACROIX
- A hands-on role close to industrial operations and customer reality,
- A structured onboarding with mentoring and close support,
- Opportunities to evolve towards Key Account Management, Program Management or leadership roles,
- A company committed to sustainable and responsible industry,
- Flexible work organization combining site presence, customer visits and remote work.
Skills Required
- Experience or strong understanding of the EMS / electronics manufacturing environment
- Ability to manage customer relationships and develop business opportunities
- Strong communication and stakeholder alignment skills
- Proactive approach with a clear focus on business growth
- Ability to work in a matrix and cross-functional organization
- Professional level in German and English
What We Do
LACROIX is an international technological equipment supplier and IIoT solutions provider whose ambition is to put its technical and industrial excellence at the service of a connected and responsible world. As a listed SME company, we combine the agility that’s essential to innovating in a constantly changing technological universe with the long-term vision to invest and build the future. LACROIX supplies safe, connected equipment to manage smart road infrastructure (signage, traffic management, street lighting, V2X) through its City activity, and by managing water and energy systems through its Environment activity. LACROIX also develops and produces the electronic equipment of its customers in the automobile, home automation, aeronautic and manufacturing industries and also the health industry through its Electronics activity. Instead of futuristic plans far removed from reality, we work with our customers and partners to build the link between the world of today and the world of tomorrow. We help them build the industry of the future and to benefit from the innovation opportunities that surround us. We also provide them with equipment from a smarter world.








