MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.
Key Area and Results
1. Account Management & Development 30%
2. Collaborative Forecasting/Planning 20%
3. Analysis (POS, Competition, Opportunities) 10%
4. Communication 20%
5. Prospect & Open New Customers 20%
TOTAL TIME UTILIZATION 100%
Alternative Channels
- All retail distribution in USA except Walmart, Target & Amazon.
Position Requirements
Education/Experience:
- 3-5 years or more of sales management/sales experience within the toy industry.
- Superior relationships with retailer management, buyers, marketing managers, replenishment & planning personnel.
- A proven track record of building sales and profitability in a competitive business environment.
- Bachelor’s Degree in Business required.
Skills/Knowledge/Ability:
- Possess elevated financial acumen - Margin/Forecast Planning/ Budget Management.
- Excellent strategic and disciplined planning skills.
- Well-developed sales, people, communication, administration, sales policy, planning and leadership skills.
- Ability to think on your feet and contingency plan.
- Formal knowledge customers’ communicative/administrative/planning tools
- Complete knowledge of FOB Import and Domestic shipping procedures.
- Exceptional computer skills (Microsoft office – Excel, Word, PPT, Teams).
- Ability to travel, roughly 2X quarterly or as needed to meet with Customers
Key Result Areas and Activities
1. Account Management & Development
- Create rapport with the retailer’s entire buying team, including all executives, buyers, planners, and replenishment team.
- Work with buying teams to understand their needs, performance metrics, time tables, etc.
- Respond or acknowledge all customer requests in timely manner.
- Be the expert on the products, categories, and competition in and outside your areas of responsibilities.
- Manage day to day service issues between marketing, product, customer marketing, and retailer buying teams.
2. Collaborative Forecasting/Planning
- Establish and present timelines for line reviews, item conformation time lines, "set" and other relevant dates.
- A bottom-up (item level) forecasts must be built in adherence to Global Forecast time line.
- Collaborative base-line and promotional forecast must be executed with all buyers.
- Seasonal Business Plans for each buyer (per category/brand) will be created. Elements of this plan will consist of the following: SAP Plan, confirmed promotional activities (ads, end caps, shelf space, other feature space, catalog, POP Signage etc.).
- Review Business Plans (SAP/Promotional Plan/Forecasts) with each buyer on a quarterly basis. Adjust and communicate all adjustments to Head of Alt Channel Sales Team Leader/Marketing/and Supply Chain.
3. Analysis (POS, Competition, Opportunities)
- Must analyze POS data on a weekly basis. Look for trends, planned promotional lifts and outcomes, competitive challenges, etc. - and incorporate details with each buyer in the same Monthly Business Plan meeting.
- Be in front of “Early Reads” - anticipating challenges to first of season POS.
4. Communication/Meetings
- Provide weekly updates by Buyer - State of business/New initiatives, placement/promotional updates etc. to Head of Alt Channel Sales.
- Follow through recaps of buyer meetings (in season and placement feedback/conformation).
- Monthly retail stores checks to review MGA product placement & competitive landscape
- Will participate in all National Sales and Show meetings/events.
- Post Line Show Meeting: Provide detailed responses to product offerings to Head of Alt Channel Sales Team Leader.
5. Prospect & Open New Customers
- Expand Toy distribution by opening new customers and increasing POD’s
- Prospect new channels outside of traditional Toy retailers to secure new customers ie: Home Depot, Lowes, Auto Zone
Skills Required
- 3–5 years or more of sales management or sales experience within the toy industry
- Superior relationships with retailer management, buyers, marketing managers, replenishment personnel, and planning personnel
- Proven track record of building sales and profitability in a competitive business environment
- Bachelor’s degree in Business
- Financial acumen in margin, forecast planning, and budget management
- Strategic and disciplined planning skills
- Strong sales, communication, administration, sales policy, planning, and leadership skills
- Ability to think quickly and create contingency plans
- Knowledge of customers’ communication, administration, and planning tools
- Knowledge of FOB import and domestic shipping procedures
- Exceptional proficiency with Microsoft Office, including Excel, Word, PowerPoint, and Teams
- Ability to travel approximately twice quarterly or as needed to meet customers
What We Do
MGA Entertainment is a privately held toy and entertainment company that develops original and licensed consumer products and entertainment properties. Its portfolio spans toys, games, dolls, apparel, consumer electronics, home décor, and sporting goods, along with movies and television series. Known brands include L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz, and MGA’s Miniverse. The company says its mission is to inspire imagination and creativity through innovative play.
