The Role
Drive revenue by acquiring new mid-market B2B customers and expanding existing accounts across an assigned European territory. Manage opportunities from prospecting to close, perform outbound outreach, use HubSpot CRM for pipeline and forecasting, collaborate with Sales Engineering and Customer Success, lead negotiations, and ensure long-term customer retention and satisfaction.
Summary Generated by Built In
Sales at TRACTIAN
What you'll do
Responsibilities
Requirements
The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.
As a Mid-Market Account Executive at Tractian, you will be responsible for driving revenue growth through the acquisition of new mid-market customers and the expansion of existing accounts within your assigned territory. You will build and manage relationships with key decision-makers, identify upsell and cross-sell opportunities, and ensure a high level of customer satisfaction throughout the sales lifecycle.
You will manage opportunities from initial prospecting through close, contribute to regional revenue targets, and collaborate closely with Sales Engineering, Customer Success, and Product teams to support Tractian’s continued growth in the European market.
Responsibilities
- Manage a portfolio of mid-market accounts to drive revenue growth and long-term customer retention.
- Identify and execute upsell and cross-sell opportunities within existing customer accounts.
- Use HubSpot CRM to manage pipeline activity, maintain accurate forecasts, and track revenue opportunities.
- Build and maintain strong, long-term relationships with key stakeholders, with a focus on understanding customer needs and supporting account expansion.
- Execute structured outbound prospecting activities, including targeted outreach and cold calling, to generate new mid-market opportunities.
- Collaborate closely with Sales Engineering, Customer Success, and other internal teams to align solutions with customer requirements.
- Lead commercial negotiations and close mid-market deals, balancing short-term revenue goals with sustainable, long-term customer value.
Requirements
- Bachelor’s degree in Business, Engineering, or a related field, or equivalent professional experience.
- 4+ years of experience in mid-market B2B sales, with a demonstrated track record of new customer acquisition and account expansion.
- Strong understanding of structured B2B sales processes, pipeline management, and consultative selling approaches.
- Proven ability to manage multiple active opportunities and accounts simultaneously while maintaining high attention to detail.
- Experience using CRM tools (e.g., HubSpot) to manage pipeline, forecast revenue, and track sales activity accurately.
- Excellent communication and negotiation skills, with the ability to engage effectively with a range of customer stakeholders.
- Results-driven, strategic mindset with the ability to operate independently in a target-oriented, fast-growing environment.
Skills Required
- Bachelor's degree in Business, Engineering, or related field, or equivalent professional experience
- 4+ years of experience in mid-market B2B sales with proven new customer acquisition and account expansion
- Strong understanding of structured B2B sales processes, pipeline management, and consultative selling
- Proven ability to manage multiple active opportunities and accounts with high attention to detail
- Experience using CRM tools (e.g., HubSpot) to manage pipeline, forecast revenue, and track sales activity
- Excellent communication and negotiation skills to engage a range of customer stakeholders
- Results-driven, strategic mindset with ability to operate independently in a target-oriented, fast-growing environment
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The Company
What We Do
Tractian is a machine-intelligence company delivering integrated hardware, cloud software and AI to prevent machine failures and boost industrial uptime. Their offering combines vibration and condition sensors, TracOS maintenance-management software, and AI-driven analytics to enable predictive maintenance, energy optimization and operational visibility for factories and asset-heavy operations globally.
