Frontline work keeps the world running. Restaurants, hospitals, schools, nurseries, airlines, stores, emergency services. Together they employ 80% of the global workforce, over 3 billion people, and they're among the hardest businesses anywhere to run. By-the-minute scheduling, HR and payroll make them far more operationally complex than the average office, yet just 1% of venture funding has ever gone to software built for them.
Rising costs, wage increases, labor shortages and tighter regulation have made fixing that urgent. Sona is the AI-native workforce management platform for frontline organizations, with agents that match staffing to real demand and take the admin load off managers. That's a $500bn+ market the software industry has mostly walked past.
We've raised over $100M from N47, Felicis, Gradient and Northzone, signed more than 100 enterprise customers across the UK and US, and opened offices in London, New York, Austin and Lisbon. More on working at Sona here.
About the Role
As an Account Executive at Sona, you'll own the full sales lifecycle for mid-to-enterprise sized customers in our core US frontline sectors (Hospitality or Retail), working closely with our founders, VP of Sales, Head of NA Sales, and a high-performing marketing team.
We're looking for future leaders of our US business, where high expectations and high rewards go hand in hand. As an early member of the US sales team, you'll help shape how we sell, who we sell to, and what the US org looks like as we scale.
Responsibilities
Day to day, you will:
Drive revenue growth within mid-enterprise segments in your frontline sectors (Hospitality or Retail).
Own the full sales cycle from strategic prospecting to closing, ensuring accurate forecasting and pipeline management.
Build deep relationships with key decision-makers and stakeholders in target accounts, positioning Sona as a must-have solution.
Be the face of Sona at industry events and conferences across the US, driving pipeline activity and elevating our brand.
Collaborate cross-functionally with Marketing, Customer, and Product teams to refine campaigns, enhance onboarding, and provide market insights that shape our product roadmap.
Requirements
We're building the highest-performing sales team at Sona, where careers accelerate tenfold. To thrive here, you'll need:
Experience that sets you up for success:
Proven experience selling complex technology products into US mid-market or enterprise accounts.
At least 2-3 years in a closing sales role, ideally in a high-growth B2B environment.
A track record of smashing quotas and exceeding targets.
A bias for action: you're a driver, not a passenger.
You thrive in a startup: comfortable with ambiguity, adaptable to change, and excited to build something great from the ground up.
But more importantly, we care about who you are. If these traits describe you to a tee, you'll thrive at Sona:
Growth mindset. You push yourself to improve every day.
Unmatched work ethic and drive. You have an insatiable need to achieve.
Competitive, but collaborative. You want to win, but not at the expense of your team.
Grit and optimism. You embrace challenges with resilience and a solutions mindset.
Benefits
Base salary of $130-150k + 100% target bonus (uncapped)
Hybrid: New York City, 3+ days a week. Travel to customers across North America expected.
Share options
401k contributions, employer match up to 2%
Comprehensive health cover via Aetna
20 days PTO + Local public holidays (sick leave is separate)
Enhanced parental leave & pay
Annual all expenses paid team retreats
The latest MacBook and equipment budget for your home office
Professional development budget
Unlimited free books
Note: this represents a typical benefits package for a US-based, full-time employee. Exact details may vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.
Skills Required
- Proven experience selling complex technology products into US mid-market or enterprise accounts.
- At least 2-3 years in a closing sales role.
- Track record of exceeding quotas and targets.
- Ability to own the full sales cycle including strategic prospecting, forecasting, and pipeline management.
- Comfortable working in a startup environment; adaptable to ambiguity and change.
- Willingness to travel to customers across North America and represent the company at industry events.
- Based in or able to work hybrid in New York City (3+ days/week).
- Experience in a high-growth B2B environment.
- Experience or knowledge of Hospitality or Retail frontline sectors.
What We Do
The employee empowerment revolution has arrived. Sona is the modern app for the new era of frontline work, combining powerful productivity tools with a sleek, simple and intuitive user experience. Empower your people to see their schedule at a glance, book holiday from anywhere, pick up extra shifts, communicate with colleagues, find information and give feedback instantly. Empower your managers to slash admin time by 5 hours per week, drastically reduce agency and payroll spending, and elevate your employee experience. Sona is transforming the way trailblazing organisations across health and social care, retail, logistics, charities and non-profits manage their teams and budgets and engage and retain their staff.
