The Sales Account Executive creates growth opportunities by calling on established advertising agencies, established local businesses and new business prospects with a full portfolio of multi-platform advertising solutions. They will be goal-oriented, pro-active and a self-starter with a drive for innovation.
- Implement strategies using broadcast and digital assets to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with the local client business community to become the advertiser’s trusted business partner.
- AEs are expected to prospect, set appointments, diagnose client needs, develop customized client solutions to then present and close both traditional and non-traditional advertisers.
Requirements & Skills:
- Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum two years’ experience in sales but three plus years preferred in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with Wide Orbit Media Sales, Wide Orbit Traffic, Matrix for Media are all preferred.
- Excellent verbal and written communication skills. Outstanding presentation ability.
- Strong time management and organizational skills.
- Working knowledge of Microsoft Teams, Zoom, Zoom Info with proficiency in Microsoft and Google Office products.
- Effectively maintains assigned accounts and develops new accounts using a CRM (Customer Relationship Management) system to have visibility into a sales funnel that creates a strong pipeline for future business growth.
- Utilize both broadcast and digital data sets including ratings data, qualitative information, and metrics dashboards to exceed client expectations and understanding.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. Works in developing creative ideas and in the development of advertisements.
- Provides clients with information regarding rates for advertising placement in all media. Includes account management tasks such as makegood resolutions, effective communication with station leadership, credit applications for clients and help in accounting and collections.
- Performs other duties as assigned.
Details:
Nexstar Media Group is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation.
Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv
EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled
City: Houston
State: Texas
Zip Code: 77063
Skills Required
- Bachelor's degree in marketing, advertising, or a related field
- Minimum two years' experience in sales, three plus years preferred in the media field
- Valid driver's license with an acceptable driving record
- Proficiency with Wide Orbit Media Sales and other media software
- Excellent verbal and written communication skills
- Strong time management and organizational skills
- Knowledge of CRM systems
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
