The Account Executive is a client‑facing marketing expert responsible for developing, executing, and optimizing customized advertising strategies. This role partners closely with sales, creative, and operations teams to translate business goals into measurable marketing outcomes. The strategist focuses on planning, performance, and optimization across the full customer journey.
- Function as a trusted marketing strategist and advisor for assigned clients
- Lead discovery conversations to understand client goals, challenges, audiences, and competitive landscapes
- Design integrated marketing strategies that align broadcast and digital tactics to business objectives
- Develop clear, insight‑driven presentations and campaign recommendations
- Translate complex marketing concepts into actionable insights clients can understand and apply
- Strategically apply and optimize digital marketing solutions, including:
- Search Marketing (SEM & SEO)
- Programmatic Display & Retargeting
- Reputation Management
- Content & Native Advertising
- Mobile and Cross‑Device Targeting
- Paid Social Media
- Email Marketing
- Analyze campaign performance using data and reporting tools; optimize strategies to improve results
- Collaborate cross‑functionally to ensure accurate execution and timely delivery across all platforms
- Support account growth through insight‑led recommendations and performance reviews
Skills & Experience
- 2–3 years of experience in marketing, digital strategy, advertising, or analytics (media experience preferred)
- Strong strategic thinking, problem‑solving, and analytical skills
- Excellent written, verbal, and presentation abilities
- Ability to manage multiple campaigns and priorities in a fast‑paced environment
- Working knowledge of Google Analytics and digital ad platforms (DFP experience a plus)
- Valid driver’s license with an acceptable driving record
Education
- Bachelor’s Degree or equivalent professional experience preferred but not required.
Skills Required
- 2-3 years of experience in marketing, digital strategy, advertising, or analytics
- Strong strategic thinking, problem-solving, and analytical skills
- Excellent written, verbal, and presentation abilities
- Ability to manage multiple campaigns and priorities in a fast-paced environment
- Working knowledge of Google Analytics and digital ad platforms
- Valid driver's license with an acceptable driving record
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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